Link Tracking

How It Works

When someone clicks your tracked link, they're redirected through our servers before reaching the destination URL — instantly (typically under 50ms) on paid plans, after a brief branded notice on the free plan. During this redirect, we capture:

• Timestamp of the click
• Geographic location (country, city)
• Device type (desktop, mobile, tablet)
• Browser and operating system
• Referrer URL
• UTM parameters
• Other parameters on the short link, including your traffic source's click ID (nb_cid, gclid, ttclid…)

Pass Click Data to Your Destination

Every click gets an ID, added to the destination as utm_click so the tracking script on your own site can match a sale to it. Turn that off per link if a destination rejects extra parameters. To put the ID — or the visitor's country, device, UTM source or any parameter from the short link — somewhere specific, write a token in the destination:

https://offer.example/?sub={click_id}&geo={country}

Affiliate networks need this: put {click_id} in the network's sub-ID field so it can report each sale back. See every token and affiliate postbacks.

Unique vs Total Clicks

Total clicks counts every click on your link, including repeat clicks from the same person.

Unique clicks counts individual visitors, using a combination of IP address and device fingerprinting to identify repeat visitors.

Geographic Data

We determine location from the visitor's IP address. This provides:

• Country and country code
• City name
• Approximate coordinates (for map display)

Note: IP addresses are used for geolocation only and are not stored.

Device & Browser Data

We parse the user agent string to identify:

• Device type: Desktop, Mobile, or Tablet
• Browser: Chrome, Safari, Firefox, Edge, etc.
• Operating System: Windows, macOS, iOS, Android, Linux

Referrer Tracking

The referrer tells you where the click came from:

• Direct: User typed the URL or used a bookmark
• Social media: twitter.com, facebook.com, linkedin.com
• Search engines: google.com, bing.com
• Email: Various email client domains
• Other websites: Any referring domain

Real-Time Tracking

Clicks appear in your dashboard within seconds. Use the Realtime view to see clicks as they happen—perfect for monitoring campaign launches.

Data Retention