Link Tracking

How It Works

When someone clicks your tracked link, they're redirected through our servers before reaching the destination URL — instantly (typically under 50ms) on paid plans, after a brief branded notice on the free plan. During this redirect, we capture:

• Timestamp of the click
• Geographic location (country, city)
• Device type (desktop, mobile, tablet)
• Browser and operating system
• Referrer URL
• UTM parameters

Unique vs Total Clicks

Total clicks counts every click on your link, including repeat clicks from the same person.

Unique clicks counts individual visitors, using a combination of IP address and device fingerprinting to identify repeat visitors.

Geographic Data

We determine location from the visitor's IP address. This provides:

• Country and country code
• City name
• Approximate coordinates (for map display)

Note: IP addresses are used for geolocation only and are not stored.

Device & Browser Data

We parse the user agent string to identify:

• Device type: Desktop, Mobile, or Tablet
• Browser: Chrome, Safari, Firefox, Edge, etc.
• Operating System: Windows, macOS, iOS, Android, Linux

Referrer Tracking

The referrer tells you where the click came from:

• Direct: User typed the URL or used a bookmark
• Social media: twitter.com, facebook.com, linkedin.com
• Search engines: google.com, bing.com
• Email: Various email client domains
• Other websites: Any referring domain

Real-Time Tracking

Clicks appear in your dashboard within seconds. Use the Realtime view to see clicks as they happen—perfect for monitoring campaign launches.

Data Retention