Campaigns & revenue

The attribution loop

Four steps, done once per campaign:

1. Create a campaign with its ad spend

   e.g. "Spring Google Ads", $500

2. Assign the links you use in that campaign

   Their clicks and conversions roll up into the campaign

3. Install the conversion snippet on your site

   One script tag — see conversion tracking

4. Report revenue on each sale

   Call track('sale', { value: 49.99 }) on your checkout success page

From then on, every click that turns into a purchase carries its revenue back to the link it came from — and up into the campaign's ROI.

Create a campaign

1. Go to Campaigns in the sidebar
2. Create a new campaign and fill in:

• Name — e.g. "Spring Google Ads"
• Ad spend — what you've spent on this campaign so far (you can leave it 0 and fill it in later)
• Currency — USD, EUR, GBP, CAD, AUD, INR, BRL, or JPY

Spend is a number you own and update — edit the campaign whenever you put more budget in. Track Link doesn't pull spend from ad platforms; it computes returns from the spend you record.

Assign links to a campaign

On the Campaigns page, the Assign links to a campaign card lets you pick a campaign and multi-select any of your links. Assigning a link moves it into that campaign, so its clicks and conversion revenue count toward the campaign's totals.

• A link belongs to one campaign at a time — assigning it again moves it
• Historical clicks and conversions travel with the link
• Links that aren't in any campaign still track normally; they just don't roll up into campaign ROI

A clean pattern: one campaign per ad channel or push ("Spring Google Ads", "April newsletter"), with a dedicated link per placement inside it.

Attach revenue to conversions

Revenue enters the system through conversion tracking. With the snippet installed, call track() with a value on revenue events:

// On your checkout success page
track('sale', {
  value: order.total,   // revenue for this conversion
  currency: 'USD',
  event_name: 'Checkout'
});

The conversion is attributed to the click that led to it, the click belongs to a link, and the link belongs to a campaign — that chain is what turns a Stripe charge into a campaign's ROAS. Leads and signups without a value still count as conversions; they just don't add revenue. Full details in the conversion tracking guide.

The metrics, defined

ROI and ROAS only appear once a campaign has spend recorded — without spend there is nothing to divide by.

The Revenue page

Revenue in the sidebar is the command center for the whole loop:

• Date range — last 7, 30, or 90 days, or a custom start/end
• KPI cards — revenue, ad spend, net profit, ROI (with ROAS), and conversion rate for the window
• The funnel — spend → clicks → conversions → revenue in one view, so you can see exactly where the drop-off is: lots of clicks but few conversions points at the landing page; conversions without revenue means values aren't being reported
• Daily charts — revenue and conversions trended day by day across the window

The Campaigns page complements it with per-campaign management: each campaign's spend, clicks, conversions, revenue, and ROI/ROAS side by side, plus account-wide tiles including blended ROAS — total revenue over total spend across all campaigns.

FAQ

Next steps

• Set up conversion tracking - The snippet that feeds revenue into campaigns
• UTM parameters - Tag traffic sources within a campaign
• TrackAI - Ask "how is my revenue doing?" in plain words