Generate custom QR codes for URLs, WiFi, vCards, email, phone, and SMS. Customize with brand colors, logo embedding, 3 dot styles, per-eye color controls, and 8 pre-built templates. Download in PNG, JPG, SVG, or WebP at up to 2048px. Free forever, no watermarks, no account needed.
7 content types, custom colors, logo support, 8 templates, 4 export formats -- all free.
Features
Most QR code generators charge for customization, logo embedding, or high-resolution downloads. Track Link includes all of these features for free with no limits on the number of codes you generate.
Create QR codes for URLs, plain text, WiFi network credentials, vCard contact information, email addresses, phone numbers, and SMS messages. Each content type has a dedicated input form with the correct fields and validation. One generator handles every QR code use case you need.
Choose from 8 built-in color presets for instant styling, or enter custom hex codes for your foreground and background colors. Match your QR code to your brand identity, marketing materials, or packaging design. Preview color changes in real time before downloading.
Upload your company logo, brand mark, or any image and embed it directly in the center of your QR code. Adjust the padding around your logo to maintain scannability. The generator applies error correction automatically so your QR code stays functional even with a logo overlay.
Choose between Squares (classic grid pattern), Dots (rounded circular modules), and Fluid (organic, smooth shapes) for the data modules in your QR code. Dot style changes the visual character of the code while maintaining full scannability across all devices and scanners.
Customize the three corner finder patterns (eyes) of your QR code independently. Set individual colors for each eye, and choose between sharp (squared) or rounded eye shapes. Eye customization adds a distinctive branded look that sets your QR codes apart from generic black-and-white codes.
Start with professionally designed templates including Modern Dots, Dark Mode, Business Card, Ocean Gradient, Sunset, Forest, and more. Templates apply coordinated color schemes, dot styles, and eye configurations in one click. Customize any template further or start from scratch.
Export your QR codes in PNG, JPG, WebP, or SVG format at resolutions up to 2048 pixels. PNG and JPG work for web, email, and documents. SVG provides lossless vector output for print materials at any scale. WebP offers modern compression for optimized web delivery.
Unlike most free QR code generators, Track Link includes scan analytics. Create a tracked link, generate a QR code for it, and every scan is recorded with geographic location, device type, browser, and timestamp data. See real-time scan counts and trends in your dashboard.
Content types
The free QR code generator supports 7 content types. Each type encodes data differently and triggers a specific action when scanned. Choose the right type for your use case.
The most common QR code type. Encode any website URL, landing page, or web application link. When scanned, the device opens the URL directly in the default browser. URL QR codes are used on business cards, product packaging, print ads, posters, and signage to bridge physical and digital experiences. For trackable URLs, create a tracked link first and generate the QR code from your dashboard.
When to use: Use for websites, landing pages, app download links, social media profiles, online forms, and any web destination.
Encode plain text content directly into a QR code. When scanned, the text is displayed on the device without opening a browser. Text QR codes are useful for short messages, serial numbers, product codes, instructions, and any content that does not require an internet connection to view. The text content is stored entirely within the QR code pattern.
When to use: Use for product serial numbers, short instructions, event codes, Wi-Fi passwords displayed as text, and offline information sharing.
Generate a QR code that automatically connects a device to your WiFi network when scanned. Enter your network name (SSID), password, and encryption type (WPA/WPA2 or WEP). Guests scan the code and connect instantly without manually typing the password. This is the standard way to share WiFi access in hospitality, offices, and retail environments.
When to use: Use in hotels, restaurants, coworking spaces, offices, Airbnb listings, event venues, and retail stores to simplify guest WiFi access.
Create a QR code that adds your contact information directly to the scanner's phone address book. Include your name, company, job title, phone number, email address, and website URL. The vCard format is universally supported by iOS and Android devices. When scanned, a prompt appears to save the contact with all fields pre-filled.
When to use: Use on business cards, name badges, conference materials, email signatures, and networking events to share contact details instantly.
Encode an email address, subject line, and optional body text into a QR code. When scanned, the device opens the default email client with the recipient, subject, and body pre-filled. The user simply taps send. Email QR codes reduce friction for customer feedback requests, support contact, event RSVPs, and lead capture from physical materials.
When to use: Use for customer support contact, feedback collection, event RSVPs, newsletter signups from print materials, and quick contact from packaging.
Generate a QR code that initiates a phone call when scanned. Encode any phone number and the scanner's device will open the dialer with the number pre-filled, ready to call with one tap. Phone QR codes are widely used on business cards, service vehicles, storefront signage, and print advertisements where you want to drive direct calls.
When to use: Use on business cards, storefronts, service vehicles, print ads, product support labels, and any material where a phone call is the desired action.
Create a QR code that opens the messaging app with a pre-filled phone number and optional message text. When scanned, the user can review and send the message with a single tap. SMS QR codes are effective for opt-in marketing, appointment confirmations, loyalty program enrollment, and two-way communication channels from physical materials.
When to use: Use for SMS opt-in campaigns, appointment booking, loyalty program enrollment, customer feedback via text, and support requests.
How it works
Generate a custom QR code in four steps. The entire process takes less than a minute and requires no account or technical knowledge.
Select the content type for your QR code: URL, Text, WiFi, vCard, Email, Phone, or SMS. Each type has a dedicated input form with the right fields. For URL QR codes, you can paste any web address. For WiFi, enter your network credentials. For vCard, fill in your contact details. The generator validates your input to ensure the QR code will work correctly when scanned.
Fill in the content fields for your chosen QR code type. For a URL, paste the destination link. For WiFi, enter the SSID, password, and encryption type. For a vCard, add your name, phone, email, company, and website. For email, enter the recipient address and subject line. The preview updates in real time as you type so you can verify everything looks correct.
Make the QR code your own. Select a color preset or enter custom hex codes. Choose a dot style (Squares, Dots, or Fluid). Customize eye shapes and colors. Upload your logo and adjust its padding. Or start from one of 8 pre-built templates and modify from there. Every change is reflected instantly in the live preview. All customization options are free.
Export your finished QR code in the format you need. Choose PNG or JPG for web and digital use, SVG for print materials that need to scale to any size, or WebP for optimized web delivery. Set the resolution up to 2048 pixels for high-quality output. Your QR code is ready to use on business cards, packaging, signage, websites, and anywhere else you need it.
Understanding QR codes
Understanding the difference between static and dynamic QR codes helps you choose the right approach for your project.
A static QR code encodes the destination URL directly into the code pattern. The URL is baked into the arrangement of black and white modules. Once generated and printed, the destination cannot be changed. If the URL changes or becomes invalid, you need to generate and print a new QR code.
The free QR code generator creates static QR codes by default. Ideal for stable URLs that will not change.
A dynamic QR code encodes a short redirect URL instead of the final destination. When scanned, the device hits the redirect server, which forwards to the actual destination. Because the redirect URL stays fixed, you can change the destination at any time without reprinting the QR code. The redirect step also enables scan tracking.
Create dynamic QR codes by generating a tracked link and adding a QR code from your dashboard. Essential for print campaigns where you need analytics.
Best practices
Follow these 8 guidelines to create QR codes that scan reliably, look professional, and drive the engagement you need from physical materials.
The minimum recommended size is 2 cm x 2 cm for close-range scanning like business cards. For posters and signage, use a 10:1 ratio of scanning distance to QR code size. A QR code intended to be scanned from 1 meter away should be at least 10 cm wide. Test at the expected scanning distance before committing to print.
Dark modules on a light background produce the most reliable scans. If you use brand colors, keep the contrast ratio high. Avoid light-on-light or dark-on-dark combinations. The foreground color should always be significantly darker than the background. Test with multiple devices if using non-standard color combinations.
QR codes support four levels of error correction (L, M, Q, H). Higher error correction allows the code to remain scannable even when partially obscured or damaged. If you are adding a logo overlay, use medium or high error correction. For plain codes without logos, low error correction produces smaller, denser codes that scan well.
A QR code alone does not tell people why they should scan it. Add text near the code such as 'Scan for menu', 'Scan to connect to WiFi', or 'Scan for 20% off'. A clear call-to-action next to the QR code increases scan rates significantly compared to a standalone code with no context.
Always test your QR code with at least two different devices and scanning apps before sending to print. Check that the destination loads correctly, the code scans from the expected distance, and the design renders properly when printed. Testing prevents costly reprints and ensures a smooth user experience.
Use SVG for print materials where the QR code needs to scale to any size without quality loss. Use PNG at 2048px for high-quality digital use. Use WebP for web pages where file size matters. Avoid using low-resolution raster images for large print formats as the modules will appear blurry or pixelated.
The vast majority of QR code scans happen on mobile devices. Ensure the URL your QR code points to is responsive and loads quickly on smartphones. A QR code that leads to a non-mobile-friendly page creates a poor experience and wastes the engagement you worked to capture.
If you need to know how many times your QR code is scanned, create a tracked link first and generate the QR code for the tracked URL. This captures scan counts, geographic data, device types, and timestamps. Without tracking, a QR code is a black box and you have no visibility into whether anyone scans it.
Comparison
Most free QR code generators create static codes with no analytics. Track Link is the only free QR code generator that includes built-in scan tracking, custom domains, and full analytics at no cost.
Unlike QR Code Monkey, Beaconstac, and QR Tiger which charge monthly fees for scan tracking, Track Link includes full scan analytics on the free plan. Every scan is recorded with geographic location, device type, browser, and timestamp data. You get real-time dashboard access, UTM parameter tracking, and custom domain support without paying anything.
Many generators lock features like logo embedding, custom colors, and high-resolution downloads behind paid tiers. Track Link provides all customization options for free: 8 color presets, custom hex codes, 3 dot styles, per-eye color control, logo embedding with padding adjustment, 8 templates, and exports up to 2048px in PNG, JPG, WebP, and SVG.
Create tracked links and generate QR codes for them to get dynamic QR codes with built-in analytics. Change destinations without reprinting. Track scan volume, locations, devices, and conversion rates all from one dashboard. Most competitors charge $15-$50/month for this functionality.
FAQ
Common questions about creating QR codes, customization options, download formats, and scan tracking.
Yes. The Track Link QR code generator is completely free with no watermarks, no sign-up required, and no hidden fees. You can generate unlimited QR codes with full customization including custom colors, logo embedding, dot styles, eye designs, and templates. Download in PNG, JPG, WebP, or SVG at resolutions up to 2048px. All features are available at no cost.
You can download your QR codes in four formats: PNG (best for web and digital use), JPG (smaller file size for email and documents), WebP (modern format with excellent compression), and SVG (vector format that scales to any size without quality loss). All formats support resolutions up to 2048px. SVG is recommended for print materials where you need crisp output at any size.
Yes. The QR code generator includes a logo embedding feature. Upload any image file and it will be centered on the QR code. You can adjust the padding around your logo to ensure it does not interfere with scannability. The QR code uses error correction to remain scannable even with a logo overlay. This works with all dot styles and color presets.
Select the WiFi content type in the QR code generator, then enter your network name (SSID), password, and encryption type (WPA/WPA2 or WEP). The generator creates a QR code that, when scanned, automatically connects the device to your WiFi network. This is commonly used in offices, hotels, restaurants, and event venues to simplify guest network access.
A vCard QR code encodes contact information (name, phone, email, company, title, website) in a standardized format. When someone scans the QR code, your contact details are automatically added to their phone's address book. Select the vCard content type in the generator, fill in your details, customize the design, and download. vCard QR codes are popular on business cards, name badges, and email signatures.
Yes. Track Link includes built-in scan tracking for all QR codes created through tracked links. Create a free account, generate a tracked link for your destination URL, and create a QR code for that link. Every scan is recorded with geographic location, device type, browser, timestamp, and UTM parameters. The standalone QR code generator creates static codes, but you can easily convert them to tracked codes through your dashboard.
No. The standalone QR code generator has no limits on the number of QR codes you can create or download. Generate as many as you need for URLs, WiFi, vCards, email, phone, and SMS content types. If you want scan tracking, the free plan includes 25 tracked links with up to 4,000 scans per month.
Yes. All QR codes generated with Track Link can be used for any commercial or personal purpose without attribution or licensing fees. Use them on product packaging, marketing materials, business cards, restaurant menus, event signage, advertisements, and any other application. There are no usage restrictions.
The minimum recommended print size is 2 cm x 2 cm (about 0.8 x 0.8 inches) for close-range scanning such as business cards and product labels. For posters and signage, scale up proportionally based on scanning distance: approximately 10:1 ratio of scan distance to QR code size. Download in SVG format for the best print quality at any size, or use PNG at 2048px resolution for high-quality raster output.
A static QR code encodes the destination URL directly into the code pattern. Once generated, the destination cannot be changed. A dynamic QR code encodes a redirect URL that points to your actual destination. With dynamic codes, you can change the destination at any time without reprinting, and every scan is tracked with analytics. Track Link supports both: the standalone generator creates static codes, while tracked links with QR codes function as dynamic codes.
More QR code and tracking resources
Generate custom QR codes for URLs, WiFi, vCards, email, phone, and SMS. Customize with brand colors, logos, dot styles, and templates. Download in PNG, JPG, SVG, or WebP. No sign-up required, no watermarks, completely free.