Whether you are running a marketing campaign, sharing content on social media, or sending emails, tracking your links gives you the data you need to understand what is working. This guide walks you through how to track a link from start to finish.
Published December 15, 2025 -- Updated March 9, 2026
Tracking a link means creating a redirect URL that logs every click before sending visitors to the final destination. Here is how to do it with Track Link, a free link tracker built for marketers, creators, and businesses.
Go to Track Link and create your free account with Google. No credit card required. The free plan includes 10 tracked links, 2,500 clicks per month, and 1 custom domain.
From your dashboard, click "Create Link" and paste your destination URL. This is the page you want visitors to land on. Track Link will generate a short, tracked URL that redirects to your destination.
Instead of a random string, give your link a meaningful slug. For example, gettrack.link/launch is more memorable and trustworthy than a generic short URL. Custom slugs also help you organize and identify links at a glance.
Use your tracked link anywhere: emails, social media posts, paid ads, QR codes, SMS messages, or even print materials. Every click on the link is automatically recorded with detailed analytics.
Open your dashboard to see real-time link click tracking data. Track Link shows you total clicks, unique visitors, geographic breakdown, device types, referrer sources, and UTM parameter data. To pre-build clean campaign URLs before you shorten them, try our UTM builder.
When you track a URL with Track Link, every click is logged with rich metadata. Here is what you can see in your analytics dashboard:
Total clicks and unique visitors over time. See trends by day, week, or month.
Country, region, and city of each visitor. Understand where your audience is.
Desktop vs mobile, Chrome vs Safari, Windows vs Mac. Optimize for your audience.
See where clicks come from: Google, Twitter, email, direct, or any other source.
Automatically capture utm_source, utm_medium, utm_campaign, and more from your URLs.
Track when clicks turn into signups, purchases, or any custom event on your site.
Generic short URLs can look suspicious and reduce click-through rates. With Track Link, you can use your own branded domain to track links. Instead of shorturl.at/abc123, your links look like go.yourbrand.com/sale.
Setting up a custom domain takes just a few minutes. Add a CNAME record pointing to cname.gettrack.link and Track Link handles SSL certificates automatically. Your branded tracked links are ready to use immediately.
Tracked links work everywhere — from email and ads to print and packaging. If you plan to print or display the URL, pair it with our free QR code generator so the same tracked URL can be scanned offline. Here is how to use them across different channels:
Replace raw URLs in your newsletters and outreach emails with tracked links. See which emails drive the most clicks and which subscribers are most engaged.
Use tracked links in your bio, posts, and stories. Compare click performance across Instagram, Twitter, LinkedIn, and other platforms.
Add tracked links to your ad campaigns. Combine with UTM parameters to attribute clicks and conversions to specific ads, ad groups, and campaigns.
Generate QR codes directly from your Track Link dashboard — no third-party tools needed. Download as PNG for print materials, packaging, event signage, and in-store promotions.
Short tracked links are ideal for SMS, WhatsApp, Slack, and other messaging platforms where character count matters.
Now that you know how to track a link, explore these related guides and tools:
Create your free account and track your first link in under a minute. See real-time analytics, geographic data, and conversion tracking -- no credit card required.
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