Comparison

Track Link vs Bitly

Bitly is one of the most popular link shorteners, but its free plan has become increasingly limited. Track Link gives you more links, more clicks, custom domains, and advanced analytics — all for free.

Feature comparison

Side-by-side comparison

See how Track Link stacks up against Bitly on the features that matter most.

Feature
Track Link
Bitly
Price
Free ($0/mo)
Free limited / $8+/mo
Free links
10 links
10 links/month
Free clicks/mo
2,500
Limited
Custom domains (free)
1 included
Not on free plan
UTM tracking
Paid only
Conversion tracking
API access
Paid only
Link analytics
Basic on free
Custom slugs
SSL

Why switch

Why choose Track Link over Bitly

Custom domains on free plan

Bitly reserves custom domains for paid plans. Track Link includes 1 custom domain free, so your links look professional from day one.

Better free analytics

Track Link provides geographic data, device breakdown, UTM tracking, and conversion tracking on the free plan. Bitly limits analytics to paid tiers.

More generous free limits

10 links and 2,500 clicks per month on Track Link versus 10 links per month on Bitly free. No surprise paywalls.

No hidden costs

Track Link gives you UTM tracking, API access, and conversion tracking at no cost. Bitly charges $8/month or more for similar features.

Easy migration

Switching from Bitly is easy

Moving from Bitly to Track Link takes just a few minutes. There is no complex migration process or data import required.

  • Sign up for a free Track Link account
  • Create your links with custom slugs
  • Optionally connect your custom domain
  • Update your campaigns with new URLs
  • Start tracking clicks and conversions immediately
Get started free

Bitly (before)

bit.ly/3xK9mP2

10 links/mo, no custom domain

Track Link (after)

go.yourbrand.com/sale

10 links, 2.5K clicks, custom domain, full analytics

FAQ

Frequently asked questions

Is Track Link a good Bitly alternative?

Yes. Track Link offers more features on its free plan than Bitly, including custom domains, UTM tracking, conversion tracking, and API access. If you need a link tracker that does not paywall essential features, Track Link is a strong alternative.

Is Track Link free unlike Bitly?

Track Link is completely free with 10 links, 2,500 clicks per month, 1 custom domain, UTM tracking, conversion tracking, and full API access. Bitly's free plan is limited to 10 links per month with no custom domains and restricted analytics.

Can I migrate my links from Bitly to Track Link?

Yes. While existing Bitly short links will continue to work on Bitly's servers, you can recreate your links on Track Link with custom slugs and domains. Update your campaigns with the new URLs to start tracking with better analytics.

Does Track Link support custom domains like Bitly?

Yes, and unlike Bitly, Track Link includes 1 custom domain on the free plan. Just add a CNAME record pointing to cname.gettrack.link and your domain will be live with automatic SSL in minutes.

How does Track Link compare to Bitly for analytics?

Track Link provides geographic data, device and browser breakdown, UTM parameter tracking, and conversion tracking on the free plan. Bitly restricts most of these analytics to paid plans starting at $8 per month.

Ready to switch from Bitly?

Join marketers and businesses who chose Track Link for better free link tracking. More links, more clicks, custom domains, and conversion tracking — all at no cost.

Start tracking for free

No credit card required