The Best Bitly Alternative (2026)
Looking for a Bitly alternative that does not paywall the essentials? Track Link is a free Bitly alternative with 10 links, 2,500 clicks/month, and 1 custom domain on the free plan — plus real-time analytics, UTM tracking, and conversion tracking that Bitly reserves for paid tiers.
Want the deep dive? Read the full Bitly comparison or check pricing.
Why switch
Why Track Link is a strong Bitly alternative
The features most teams expect — custom domains, UTM tracking, conversion tracking — are free here, not locked behind Bitly's paid plans.
Custom domains on free plan
Bitly reserves custom domains for paid plans. Track Link includes 1 custom domain free, so your links look professional from day one.
Better free analytics
Track Link provides geographic data, device breakdown, UTM tracking, and conversion tracking on the free plan. Bitly limits analytics to paid tiers.
More generous free limits
10 links and 2,500 clicks per month on Track Link versus 10 links per month on Bitly free. No surprise paywalls.
No hidden costs
Track Link gives you UTM tracking, API access, and conversion tracking at no cost. Bitly charges $8/month or more for similar features.
Feature comparison
Track Link vs Bitly, side by side
See how Track Link stacks up against Bitly on the features that matter most. For the full breakdown, read the full Bitly comparison.
Compare every plan on the pricing page.
Easy migration
Switching from Bitly is easy
Moving from Bitly to Track Link takes just a few minutes. There is no complex migration process or data import required.
- Sign up for a free Track Link account
- Create your links with custom slugs
- Optionally connect your custom domain
- Update your campaigns with new URLs
- Start tracking clicks and conversions immediately
Bitly (before)
bit.ly/3xK9mP2
10 links/mo, no custom domain
Track Link (after)
go.yourbrand.com/sale
10 links, 2.5K clicks, custom domain, full analytics
FAQ
Frequently asked questions
Is Track Link a good Bitly alternative?
Yes. Track Link offers more features on its free plan than Bitly, including custom domains, UTM tracking, conversion tracking, and API access. If you need a link tracker that does not paywall essential features, Track Link is a strong alternative.
Is Track Link free unlike Bitly?
Track Link is completely free with 10 links, 2,500 clicks per month, 1 custom domain, UTM tracking, conversion tracking, and full API access. Bitly's free plan is limited to 10 links per month with no custom domains and restricted analytics.
Can I migrate my links from Bitly to Track Link?
Yes. While existing Bitly short links will continue to work on Bitly's servers, you can recreate your links on Track Link with custom slugs and domains. Update your campaigns with the new URLs to start tracking with better analytics.
Does Track Link support custom domains like Bitly?
Yes, and unlike Bitly, Track Link includes 1 custom domain on the free plan. Just add a CNAME record pointing to cname.gettrack.link and your domain will be live with automatic SSL in minutes.
How does Track Link compare to Bitly for analytics?
Track Link provides geographic data, device and browser breakdown, UTM parameter tracking, and conversion tracking on the free plan. Bitly restricts most of these analytics to paid plans starting at $8 per month.
Ready to switch from Bitly?
Join marketers and businesses who chose Track Link for better free link tracking. More links, more clicks, custom domains, and conversion tracking — all at no cost.
Start tracking for freeNo credit card required
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