We analyzed an aggregate, fully anonymized sample of over 420,000 link clicks across 5,700+ tracked links to find out how people actually click — what device they use, where they are, when they click, and whether anyone is tagging their links at all.
Despite the mobile-first narrative, desktop drove 57.6% of tracked link clicks against 41.6% on mobile, with tablets a rounding error at 0.8%. Tracked links skew toward intentional, considered clicks — newsletters, docs, and work links opened at a desk — rather than casual mobile taps. Read the full device breakdown.
Desktop: 242,282 clicks · Mobile: 174,805 clicks · Tablet: 3,315 clicks
Among clicks where a browser was identified, Chrome accounted for 55.3% — more than double Safari at 26.0%. Edge (14.8%) outpaced Firefox (3.8%), a reminder that if you only QA your destination pages in one browser, Chrome and Safari cover the overwhelming majority of real visitors.
The United States topped the table at 27.3% of all clicks, ahead of Russia (10.5%) and India (8.5%). After the top three the distribution flattens fast into a long, genuinely global tail — Germany, the UK, Tunisia, Iraq, and beyond — so localized landing pages and timezone-aware sends matter more than a single home market suggests. See the full country distribution.
United States: 114,781 clicks · Russia: 44,234 clicks · India: 35,799 clicks · Germany: 30,718 clicks · United Kingdom: 27,595 clicks · Tunisia: 14,648 clicks · Iraq: 14,578 clicks · Canada: 8,014 clicks · Philippines: 7,722 clicks · Greece: 7,707 clicks
Clicks are far from evenly spread across the week. Thursday alone captured 23.0% of weekly clicks — nearly a quarter of the week in one day — while the weekend slumped to 9.3% (Saturday) and 9.9% (Sunday). If you only have the bandwidth to schedule one big send, mid-to-late week is where the audience is. See the best time to share a link.
Monday: 60,656 clicks · Tuesday: 65,143 clicks · Wednesday: 61,981 clicks · Thursday: 96,486 clicks · Friday: 55,463 clicks · Saturday: 39,227 clicks · Sunday: 41,446 clicks
65.3% of clicks were unique first-time visits and 34.7% were repeats. That roughly two-thirds / one-third split means raw click counts overstate reach by about a third — track unique clicks if you want an honest read on how many distinct people a link actually reached.
Unique (first-time) clicks: 274,502 clicks · Repeat clicks: 145,900 clicks
The biggest blind spot in the data: 81.5% of clicks came from links carrying no UTM parameters at all, with only 18.5% tagged. Four out of five links can't tell you which channel actually drove the click. Adding a consistent UTM scheme is the single cheapest attribution upgrade most teams are leaving on the table. Read the UTM tagging benchmarks.
No UTM tags (untracked source): 342,714 clicks · Tagged with UTM parameters: 77,688 clicks
Based on an aggregate, fully anonymized analysis of over 420,000 link clicks across 5,700+ shortened/tracked links on Track Link in 2026. No personal data, individual links, or user information is included — only aggregate distributions (device, browser, country, time, and tagging).
All figures on this page are aggregate and anonymized — they contain no personal data, no individual links, users, IP addresses, or locations beyond country-level counts. Percentages are computed from group-by counts and may not sum to exactly 100% due to rounding and unidentified values. Data pulled June 2026.
Each headline above has its own report with the full breakdown.
The full device breakdown and why desktop leads for tracked links.
The Thursday peak and hour-of-day patterns across the week.
Where clicks come from — the full top-country distribution.
Why 81.5% of links ship without UTMs, and which channels get tagged.
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