Dub.co is a polished, developer-focused, open-source link platform. If you want something simpler and cheaper, Track Link is a strong Dub alternative: a more generous free tier with 10 links, 2,500 clicks/mo, and 1 custom domain included, plus real-time analytics and UTM + conversion tracking — with Pro at $9.99/mo instead of $24/mo.
Prefer the full breakdown? Read the full dub comparison or see pricing.
Why switch
Dub.co is a great product. Here is where Track Link is the better fit as an alternative.
Track Link Pro is $9.99 per month with one straightforward plan. Dub.co Pro starts at $24 per month with multiple tiers and add-ons. If you do not need enterprise features, you save real money.
Track Link includes 1 custom domain on the free plan. Dub.co reserves custom domains for paid tiers. Branded short links should not require an upgrade.
Track Link gives you a real-time click analytics dashboard and 2,500 clicks per month free versus 1,000 on Dub.co free. For most small campaigns, you will not hit the limit as quickly.
Track Link is approachable for marketers, creators, and small teams. Dub.co's UI is excellent but the platform is positioned heavily toward developers.
Track Link bundles UTM tagging and conversion tracking on the free plan. Dub.co offers conversion tracking on higher paid tiers, so attribution costs more.
Sign up, create a link, optionally connect a domain, and start tracking. No setup overhead, no self-hosting, no infrastructure decisions to make.
Dub.co is open source, which is a genuine strength. If you need to self-host your link infrastructure, audit the codebase, or want advanced features like A/B testing and link cloaking, Dub.co is an excellent option. Track Link is a fully managed hosted service and does not offer self-hosting.
Feature comparison
An honest look at where Track Link and Dub.co each have an advantage. For the detailed breakdown, see the full dub comparison.
Pricing
Track Link Pro is roughly 60% cheaper than Dub.co Pro for similar core features. See the full pricing page for every plan.
Track Link Pro
Dub.co Pro
Easy migration
Moving from Dub.co to Track Link is straightforward. There is no complex data import — most users finish the switch in under an hour.
Dub.co (before)
dub.sh/spring-sale
1,000 clicks/mo on free, no custom domain on free
Track Link (after)
go.yourbrand.com/spring-sale
2,500 clicks/mo, custom domain included, conversion tracking
FAQ
If you want a simpler, lower-cost link tracker, Track Link is a strong Dub alternative. It includes a more generous free tier (2,500 clicks per month and 1 custom domain), real-time analytics, UTM tracking, and conversion tracking, with Pro at $9.99 per month versus Dub.co Pro at $24 per month. Dub.co remains the better fit if you specifically need an open-source, self-hostable platform with A/B testing and link cloaking.
Yes. Track Link Pro is $9.99 per month while Dub.co Pro is $24 per month. Both offer link tracking, custom domains, and UTM analytics, but Track Link costs roughly 60 percent less for the core feature set most teams need.
Track Link's free tier includes 10 links, 2,500 clicks per month, and 1 custom domain. Dub.co's free plan also includes 10 links but only 1,000 clicks per month and no custom domains. Track Link is more generous on clicks and includes a custom domain at no cost.
Yes, Dub.co is open source and that is a real advantage if you want to self-host or audit the code. Track Link is closed source but offers a fully managed hosted service with a lower price point and a more generous free tier for users who do not need self-hosting.
Yes. Export your Dub.co links, recreate them on Track Link with the same custom slugs, optionally connect a custom domain, and update your campaigns with the new URLs. Existing Dub links will continue working on Dub's servers if you prefer a gradual migration.
Track Link includes 1 custom domain on its free plan. Dub.co reserves custom domains for its paid tiers. If you want a branded short link without paying, Track Link is the better fit.
Track Link is designed to be approachable for marketers and small teams without a developer background. Dub.co has a polished UI but is positioned heavily toward developers and includes advanced features like A/B testing and link cloaking that may be unnecessary for simple campaign tracking.
Yes. Track Link includes conversion tracking on the free plan so you can attribute revenue and signups back to specific links and campaigns. Dub.co offers conversion tracking on its higher paid tiers.
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Track Link gives you a more generous free tier, a custom domain included, and Pro at $9.99 per month. Start tracking links and conversions in minutes.
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