We compared 9 link tracking tools — from free trackers to enterprise ad-attribution platforms — on price, free plans, custom domains, UTM, conversions, and best-fit use case. Here is an honest ranking to help you pick.
Last updated: August 2026
Track Link is a link tracker for marketers, creators, and small teams that includes the things most tools charge for — custom domains, UTM tracking, conversion tracking, QR codes, and a REST API — starting on the free plan. It has the most complete free tier here (10 links, 1,500 clicks/month, 1 custom domain) and paid plans from $5.60/month, plus a built-in AI assistant (TrackAI).
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Bitly is the most recognized link shortener and integrates with many marketing tools. Its free plan has tightened over the years, and custom domains plus advanced analytics sit on paid plans starting around $8–$29/month.
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Dub is a modern, open-source link platform with a polished, developer-focused UI and an API-first design. Pro starts around $24/month. Great if you want to self-host or need features like A/B testing and link cloaking.
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Short.io offers generous free limits (around 1,000 links and 50K clicks) and a clean API, making it a good fit for technical teams shortening at volume. Conversion tracking and deeper analytics live on paid plans.
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Rebrandly specializes in branded short links and managing multiple custom domains for teams. Custom domains, API, and most analytics live on paid plans starting around $13/month.
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ClickMagick is a conversion-focused tracker for affiliate and high-spend media buyers, with bot filtering, A/B testing, and click-fraud tools. There is no free plan and pricing starts around $79/month.
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RedTrack is a server-side, first-party ad-attribution platform with CAPI integrations for Meta, Google, TikTok, and Snapchat, ad-platform cost syncing, and fraud detection. Built for high-volume paid-ad operations; pricing starts at $149/month.
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Voluum is an enterprise ad tracker for large media-buying teams, with advanced attribution, automation, and anti-fraud. It has no free plan and pricing starts around $149/month with click-volume overages.
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ClickMeter was a well-known link-tracking and campaign-attribution tool, but it has been discontinued. The company was acquired and clickmeter.com now redirects to Rebrandly. Former users need an actively maintained alternative such as Track Link.
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At a glance
Methodology
We evaluated each link tracker on the factors that decide real-world fit for marketers, agencies, and small businesses:
Pricing and features were verified as of August 2026 and may change. Enterprise ad trackers (RedTrack, Voluum, ClickMagick) are specialized tools; we rank them for their intended high-volume paid-ad use case, not general link tracking.
Frequently asked questions
For most marketers, creators, and small teams, Track Link is the best overall value: it includes custom domains, UTM tracking, conversion tracking, QR codes, and a REST API starting on a free plan, with paid plans from $5.60/month. Bitly is the best-known brand, Dub is best for developers, Short.io suits high link volume, and RedTrack, Voluum, and ClickMagick are specialized (and expensive) tools for high-volume paid-ad attribution. ClickMeter has been discontinued.
Track Link has the most complete free plan in this comparison: 10 tracked links, 1,500 clicks per month, 1 custom domain, plus UTM tracking, conversion tracking, and full API access — no credit card. Bitly, Dub, and Short.io also offer free tiers but reserve custom domains, UTM, or conversion tracking for paid plans. ClickMagick, RedTrack, and Voluum have no free plan.
Track Link is the most affordable option that includes a custom domain: 1 branded domain with automatic SSL is included free, and paid plans (from $5.60/month) add more domains. Most competitors — Bitly, Dub, TinyURL — require a paid plan for custom domains, and dedicated ad trackers like RedTrack and Voluum start at $149/month.
Marketers usually need UTM attribution, conversion tracking, custom domains, and a clear dashboard without a developer background. Track Link covers all of that from the free plan and stays affordable as you scale. Enterprise ad trackers (RedTrack, Voluum, ClickMagick) offer deeper paid-ad attribution but are priced and built for high-volume media buyers, not general campaign tracking.
For high-spend affiliate and paid-ad operations that need server-side attribution, CAPI, and fraud detection, RedTrack, Voluum, and ClickMagick are purpose-built (starting at $79–$149/month). For everything short of that scale — link, UTM, and conversion tracking with custom domains — Track Link covers the need at a fraction of the cost.
No. ClickMeter has been discontinued. The company was acquired and clickmeter.com now redirects to Rebrandly. Former ClickMeter users typically move to an actively maintained alternative such as Track Link for link tracking, campaign attribution, and conversion tracking.
For a URL shortener that also gives real analytics for free, Track Link and Short.io lead: Track Link includes per-click geography, device, referrer, and UTM data plus conversion tracking on its free plan, while Short.io offers high free link volume with lighter free analytics. Bitly and TinyURL shorten links but gate meaningful analytics behind paid plans.
Track Link gives you custom domains, UTM tracking, conversion tracking, QR codes, and an API — starting free, with paid plans from $5.60/month.
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