Pinterest is the search engine of intent-driven shopping discovery, where pins keep delivering traffic for years after they are first published. Pinterest Analytics show pin saves, impressions, and outbound clicks, but the data lacks geographic, device, and per-pin attribution detail you need for serious commerce optimization. Tracked links transform every standard pin, video pin, idea pin, board cover, and Pinterest Ad into a fully measurable surface with persistent click attribution.
Free plan: 25 links, 4K clicks/month, full analytics. No credit card required.
Why it matters
Pinterest Analytics show outbound clicks per pin but no geographic, device, or referrer breakdown. Tracked URLs capture all of it - country, city, device type, browser, and OS - giving you the audience detail Pinterest itself never exposes.
Pins have an unusually long tail: a single high-quality pin can drive consistent traffic for 1-3 years after publishing. Tracked links let you watch that long-tail decay curve and identify evergreen pins worth promoting again or refreshing.
Pinterest's shopping features (product pins, shoppable idea pins, catalog feeds) all link out to your owned site, but in-platform shopping attribution mixes with organic pin clicks. Tracked links per shopping pin disambiguate commerce-intent traffic from inspiration browsing.
Pinterest Ads (Promoted Pins, video ads, shopping ads) report clicks in Ads Manager with the same iOS 14.5 ATT signal loss as other ad networks. First-party tracked links give you a deterministic count that does not depend on the Pinterest Tag firing.
Group boards and influencer collaborations on Pinterest distribute one pin across many boards, with each board acting as a separate distribution channel. Unique tracked links per group board with utm_content=<board-name> let you measure which boards actually convert.
Idea pins (Pinterest's video format) do not surface link click data the same way standard pins do. Tracked links inside idea pin link stickers and tagged products are the only way to measure click-through from this format.
Step by step
From creating a tracked link to monitoring live analytics, here is the full workflow for Pinterest.
Sign up for free and paste your destination URL into Track Link's link creator. The platform generates a short, redirect URL that captures every click. Give it a name like "Pinterest Bio Link" or "Pinterest Spring Campaign" so you can identify it later in analytics.
Tag your tracked link with utm_source=pinterest, utm_medium=social, and a utm_campaign value matching your campaign name. This makes Pinterest clicks distinguishable from every other channel and lets you compare Pinterest's performance against email, search, and other social platforms inside Track Link or Google Analytics.
Drop the tracked URL into your Pinterest post, bio, ad, story, or message. Because the link is a clean short URL, it looks native in the feed. Replace any plain destination URL you would normally share with the tracked version so every click on Pinterest is captured.
Open the Track Link dashboard and see clicks arrive the moment people tap your Pinterest link. Filter by country, device, browser, and UTM tag to understand who is engaging. Compare performance across posts, ad sets, or creators to learn what drives traffic from Pinterest.
Need help building tagged URLs? Try the UTM builder or the tracking link generator.
Click analytics
Track Link captures the same depth of analytics whether the click comes from a Pinterest feed post, a paid ad, a bio link, or a direct message.
Country and city of every click on your Pinterest link, resolved with IP geolocation. Spot which regions respond best to Pinterest content.
Mobile, desktop, or tablet, plus the exact browser and operating system. Pinterest traffic skews mobile, but the ratio varies by audience.
utm_source, utm_medium, utm_campaign, utm_term, and utm_content captured automatically so you can split Pinterest campaigns down to the post level.
Whether the click came from the Pinterest app, the mobile web view, an in-app browser, or an external share to another platform.
Track Link separates first-time visitors from repeat clickers so you know how many distinct people your Pinterest link reached.
A live activity feed updates the moment a Pinterest user taps your link, with no batch delay or refresh required.
Use cases
Real situations where tracking your Pinterest links pays off.
Set the destination URL of every pin to a tracked link tagged utm_source=pinterest, utm_medium=organic-pin, and utm_campaign=<topic-slug>. Pinterest's algorithm re-surfaces pins for years, so tagged URLs let you measure long-tail traffic from old pins and identify evergreen winners worth refreshing or promoting.
In Pinterest Ads Manager, paste a tracked link as the destination URL with utm_medium=cpc and dynamic ad parameters. Track Link captures clicks independently of the Pinterest Tag, which is essential for reconciling spend versus actual visits given iOS 14.5 ATT signal loss in Pinterest's reporting.
When uploading a product catalog feed to Pinterest, include tracked URLs in the link field tagged utm_medium=shopping-pin and utm_content=<sku>. This separates Pinterest commerce-intent traffic from inspiration browsing in your dashboard, giving ecommerce teams the SKU-level attribution they need.
Idea pins (Pinterest's swipeable video format) support link stickers and tagged products. Use tracked links per sticker with utm_medium=idea-pin and utm_content=<idea-pin-slug>. This is the only way to measure click-through on idea pins, since their analytics are thinner than standard pins.
When pinning to group boards or working with collaborators who repin your content, issue unique tracked links per board with utm_content=<board-name>. The dashboard ranks group boards by traffic-driven, helping you identify which collaborator boards are worth investing energy in versus which just inflate impression counts.
When promoting a board around a seasonal campaign (holiday gift guides, back-to-school, summer travel), tag every pin in the board with utm_campaign=<season> and utm_content=<pin-id>. This lets you measure board-level performance over the entire campaign window and compare against past seasons.
Tips
Use a custom branded short domain on every Pinterest pin URL. Pinterest displays the destination domain prominently under each pin - a domain like yourbrand.com or go.yourbrand.com builds trust and CTR, while generic shorteners look suspicious to commerce-intent users.
Always use utm_source=pinterest in lowercase. Pair with utm_medium=organic-pin, shopping-pin, idea-pin, cpc, or board-promo to keep different Pinterest surfaces cleanly separable in every dashboard and data warehouse.
Pinterest pins have a multi-year tail. When you change a pin's destination URL or the underlying tracked link's target, traffic that arrives months later still gets attributed correctly via the tracked link redirect - you never lose old-pin attribution.
Refresh tracked URLs on top-performing pins quarterly with new utm_campaign values to see which campaigns the same pin contributes traffic to over time. Because Pinterest re-surfaces pins, this is the only way to attribute long-tail clicks to current campaigns.
When uploading a Pinterest product catalog, include UTM-tagged URLs in the bulk feed itself rather than appending UTMs after the fact. Pinterest sometimes caches the original URL, so getting the UTMs right at the catalog level guarantees attribution.
Avoid using extremely long tracked URLs. Pinterest displays a portion of the destination URL on hover and in some pin views - a clean short URL on a custom domain reads better than a 200-character tagged URL.
Frequently asked questions
Common questions about tracking links shared on Pinterest.
Yes. Set the destination URL of any pin to a tracked Track Link URL. Every outbound click is captured with country, city, device, browser, OS, and any UTM parameters you attached. Pinterest Analytics show only an outbound click count with no audience breakdown, so tracked links are the only way to see who actually clicks your pins and where they are coming from.
Pinterest does not strip UTM parameters from pin destination URLs. The full URL including all query parameters is preserved when users click the pin. Pinterest does append a small set of internal tracking parameters on its own outbound clicks (epik, others) for its analytics, which Track Link captures alongside your UTMs without conflict.
Yes. Pinterest's link card crawler follows the redirect to your final destination and pulls Open Graph and Pinterest-specific meta tags. The pin renders identically to a pin built from a direct URL, with the title, description, and product details pulled from your destination's metadata. Make sure your destination has correct og: and product: tags - Pinterest is unusually aggressive about pulling structured data into pin cards.
Yes. When uploading a product catalog (CSV or feed) to Pinterest, include tracked URLs in the link column with UTM tags baked in. Pinterest treats the URLs as opaque destinations and resolves them via redirect when shoppers click. Use utm_medium=shopping-pin and utm_content=<sku> to attribute clicks to specific products in your dashboard.
In Pinterest Ads Manager, paste a tracked link as the destination URL for any Promoted Pin, video ad, or shopping ad. Pinterest supports URL parameter macros for dynamic ad attribution - use them in utm_content to capture attribution down to the ad. Track Link gives you a Pinterest-Tag-independent click count, critical for reconciling spend versus actual visits given iOS 14.5 ATT impact on Pinterest's reporting.
Idea pins (Pinterest's swipeable video format) support link stickers and tagged products. Set each sticker's URL to a tracked link with utm_medium=idea-pin and utm_content=<idea-pin-slug>. Every sticker tap is captured. This is the only way to measure idea pin click-through, since idea pin analytics are thinner than standard pins and do not surface per-link click data natively.
Yes - this is one of the biggest reasons to use tracked links on Pinterest. Pins live for years, and updating the destination URL of a tracked link in Track Link instantly redirects all future clicks on every old pin pointing to that tracked URL. You never have to edit the pin itself or worry about Pinterest's caching. This is especially valuable when products are discontinued or campaign URLs expire.
Yes. Track Link's free plan covers 25 tracked links and 4,000 clicks per month with full analytics on every Pinterest click. There is no feature gating - geographic, device, and UTM tracking are available on the free tier identically to paid plans. No credit card is required, and the free plan is enough for most creators, ecommerce stores, and content marketers tracking Pinterest traffic.
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Create a free account, generate a tracked link for Pinterest, and watch real-time clicks land on your dashboard. Know who clicks, where they are, and what device they use.