Free CTR Calculator

Calculate your click-through rate instantly or find out how many clicks you need to hit your target CTR. No signup required.

Clicks

Total number of clicks

Impressions

Total number of impressions

How to calculate CTR

Enter your number of clicks. Type the total clicks your link, ad, or call-to-action received into the Clicks field.
Enter your number of impressions. Type the total impressions — how many times the link, ad, or CTA was shown — into the Impressions field.
View your CTR percentage. The calculator divides clicks by impressions and multiplies by 100. Compare it to the channel benchmarks below to see how it performs.

Average CTR by Channel (Industry Benchmarks)

Use these benchmarks to see how your campaigns compare to industry averages. Keep in mind that CTR varies by industry, audience, and creative quality.

Email Marketing2 – 5%

Google Ads (Search)3 – 6%

Google Ads (Display)0.5 – 1%

Facebook Ads0.9 – 1.5%

Instagram Ads0.5 – 1%

LinkedIn Ads0.4 – 0.8%

Organic Search1.5 – 3%

What is Click-Through Rate (CTR)?

Click-through rate (CTR) measures the percentage of people who click on a link, ad, or call-to-action after seeing it. It is one of the most important metrics in digital marketing because it tells you how effectively your content drives action.

Formula

CTR = (Clicks / Impressions) x 100

Clicks

The number of times users clicked on your link, ad, or CTA.

Impressions

The number of times your link, ad, or CTA was shown to users.

Good CTR

Varies by channel. Generally, 2%+ is considered above average for most digital advertising. Search ads tend to have higher CTRs than display ads.

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