Email link tracking

Track link clicks in email campaigns

Know exactly which emails drive clicks and conversions. Track every link in your newsletters, drip campaigns, and outreach with real-time analytics, UTM tracking, and branded domains.

No credit card required. Works with any email platform.

How email link tracking works

Three steps to track every click in your emails.

1

Create a tracked link

Paste your landing page URL into Track Link. Add UTM parameters (utm_source=email, utm_campaign=your-campaign). Get a short, branded tracking URL.

2

Add it to your email

Replace the raw URL in your email with the tracked link. Works in any email platform — Mailchimp, SendGrid, HubSpot, ConvertKit, or plain Gmail.

3

See who clicks

Open your dashboard to see real-time click data. See which subscribers click, from which email client, on which device, and whether they convert.

Data you get from every email click

Click Timestamp

Exact time of every click. Identify peak open times and optimize your send schedule.

Geographic Location

Country, region, and city for each click. See where your email audience is located.

Email Client & Device

Gmail, Outlook, Apple Mail. Desktop, mobile, tablet. Know how subscribers read your emails.

UTM Analytics

Automatic campaign attribution. See clicks broken down by source, medium, campaign, and content.

Conversion Tracking

See which email links drive signups, purchases, and other events on your site.

Unique vs. Total Clicks

Distinguish individual subscribers from repeat clicks. Get accurate engagement metrics.

Why track links in your emails?

Measure which emails actually drive traffic — not just opens, but real clicks

Compare performance across campaigns, segments, and A/B tests

See which CTAs get clicked most (hero button vs. footer link vs. inline text)

Track clicks to conversions — know which emails generate revenue

Use branded domains (go.yourbrand.com) for higher trust and click-through rates

Identify your most engaged subscribers by tracking who clicks

Works with every email platform

Track Link generates standard URLs that work in any email tool. No integration required.

MailchimpSendGridConvertKitHubSpotActiveCampaignKlaviyoBrevoGmailOutlookCampaign MonitorDripConstant Contact

Email tracking questions

How do I track link clicks in emails?

Create a tracked link in Track Link, then use it in your email instead of the raw URL. Every click is logged with timestamp, location, device, email client, and UTM parameters. View all data in your real-time analytics dashboard.

Does email link tracking work with all email platforms?

Yes. Tracked links work in any email platform — Mailchimp, SendGrid, ConvertKit, HubSpot, Gmail, Outlook, or any other. Just paste the tracked URL into your email content.

Can I see which email clients my subscribers use?

Yes. Track Link captures the user agent for every click, which reveals the email client (Gmail, Apple Mail, Outlook, etc.), browser, and device type. See the breakdown in your analytics dashboard.

How do UTM parameters work with email tracking?

Add utm_source=email, utm_medium=newsletter, and utm_campaign=your-campaign-name to your tracked links. Track Link automatically captures these parameters and shows click breakdowns by campaign, source, and medium.

Can I track conversions from email clicks?

Yes. Track Link includes conversion tracking on the free plan. Add our lightweight script to your website and see which email links drive signups, purchases, or any custom event.

Is email link tracking free?

Yes. Track Link's free plan includes 10 tracked links, 2,500 clicks/month, UTM tracking, conversion tracking, and 1 custom domain. No credit card required.

Track your next email campaign

See which emails drive real clicks and conversions. Free email link tracking with no credit card.

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