Built for marketers

Link tracking for marketers

Track every campaign link across email, social, and paid ads. UTM analytics, conversion attribution, and custom domains — free tools that help you prove marketing ROI.

Start tracking campaigns free

Free: 10 links, UTM tracking, conversions, custom domain. No credit card.

What marketers get with Track Link

UTM tracking — automatic capture of source, medium, campaign, term, and content

Conversion tracking — see which links drive signups, purchases, and revenue

Custom domains — professional branded links (go.yourbrand.com) that build trust

Real-time dashboard — see clicks as they happen, no waiting for batch reports

Geographic data — country, region, and city for every click across campaigns

REST API — automate link creation and pull analytics into your reporting tools

Device & browser data — optimize landing pages for your audience's devices

A/B testing — compare link variants to find what drives the most clicks

Link tracking for marketers — FAQ

How do marketers use link tracking?

Marketers create unique tracked links for each campaign, channel, and piece of content. By analyzing click data — who clicked, when, where, and from which channel — they optimize campaigns, prove ROI, and allocate budget to what works.

What UTM parameters should marketers use?

Use utm_source (platform: google, facebook, newsletter), utm_medium (channel type: cpc, email, social), utm_campaign (campaign name), utm_content (CTA variant), and utm_term (keyword for paid search). Track Link captures all five automatically.

How does link tracking help prove marketing ROI?

By tracking clicks to conversions, you can attribute revenue to specific campaigns, channels, and individual links. Show stakeholders exactly which marketing activities drive business results — not just clicks.

Is Track Link free for marketers?

Yes. The free plan includes 10 tracked links, 2,500 clicks/month, UTM tracking, conversion tracking, 1 custom domain, and API access. No credit card required — enough for most marketing teams to get started.

Track your marketing links today

Everything you need to track, analyze, and optimize your marketing links. Free forever.

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