Mailchimp's built-in click tracking and Google Analytics link tracking are useful starting points, but they stop at total clicks per link and the standard utm_source=mailchimp tag. By embedding Track Link short URLs inside Mailchimp campaigns and using Mailchimp's merge tags to inject per-recipient identifiers, you get geo, device, and unique-vs-repeat click breakdowns alongside Mailchimp's native engagement reports. This guide shows how to combine Mailchimp for sending and audience management with Track Link for click intelligence.
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Why combine them
Mailchimp's campaign report shows total clicks and unique clicks per link, but not country, city, device type, or browser. Track Link captures all of that on every click, turning Mailchimp's flat report into a segmentable analytics record.
Mailchimp's Google Analytics link tracking auto-appends utm_source, utm_medium=email, and utm_campaign=<campaign-name>, but these are limited to Mailchimp's own naming scheme. Building Track Link URLs with custom UTMs gives you full control over campaign naming conventions across email, social, and paid — so reporting in GA stays consistent.
Mailchimp merge tags (*|FNAME|*, *|EMAIL|*, *|MC:UID|*) work inside Track Link short URLs if the URL is built dynamically. You can include the recipient's MC:UID or email hash as utm_content to attribute each click to a specific subscriber in Track Link's event stream.
Mailchimp's classic automations and Customer Journeys use the same template editor as regular campaigns. Track Link short URLs work identically in automation emails, so you get the same rich click data on welcome series, abandoned cart flows, and re-engagement campaigns.
Mailchimp's e-commerce integration tracks revenue per campaign via order data sent back from Shopify, WooCommerce, or BigCommerce. Track Link's click count gives you the click side of the funnel; Mailchimp's e-commerce report gives you the revenue side. Dividing one by the other is a clean revenue-per-click metric.
When recipients click a Mailchimp email link, Mailchimp logs the click via its tracking domain (mailchi.mp/click). Embedding a Track Link URL inside means both systems log the click independently — Mailchimp at the wrapper, Track Link at the inner redirect — which lets you cross-validate counts and detect deliverability issues.
Step by step
A practical workflow for combining Track Link click data with Mailchimp.
Mailchimp's Google Analytics link tracking auto-appends utm_source=<campaign-name>&utm_medium=email&utm_campaign=<campaign-name>. If you want consistency with non-Mailchimp campaigns, turn it off (Settings > Tracking > uncheck Google Analytics link tracking) and instead build your URLs through Track Link with utm_source=mailchimp, utm_medium=email, utm_campaign=<your-naming>. This keeps utm_source consistent across every Mailchimp send.
For each unique destination in your email (header CTA, body link, footer button, P.S. link), open the Track Link tracking link generator and create a short URL with the appropriate UTM tags. Use a different utm_content for each placement so you can compare click-through rate by location in the email. Copy the resulting short URL.
In Mailchimp's drag-and-drop campaign builder, click any link or button, choose Web Address (URL), and paste your Track Link short URL. For text links, highlight the text and click the link icon to insert the URL. The short URL works exactly like any other link — Mailchimp will wrap it for click tracking but the inner redirect to Track Link still resolves with UTMs intact.
To attribute each click to a specific subscriber, build URLs that include a Mailchimp merge tag. For example: https://gettrack.link/abc123?utm_content=*|MC:UID|* — when Mailchimp sends, *|MC:UID|* is replaced with the unique audience member ID. Track Link logs utm_content=<uid> for every click. Cross-reference this against Mailchimp's audience to identify your most engaged subscribers individually.
Use Mailchimp's Send a test email feature to send the campaign to your own address. Click each Track Link short URL, then verify three places: Mailchimp's campaign report (Activity > Click activity) shows the click recorded against the right link, Track Link's dashboard shows the click with the right utm_campaign and utm_content, and the destination page receives the click with UTMs in the URL. If any layer is missing the UTMs, use the Track Link redirect checker to debug.
Mailchimp's campaign report shows total clicks per link in Reports > Campaign Reports > Click activity. Track Link shows clicks per short URL with the full geo/device breakdown. The two numbers should be close but not identical — Mailchimp counts pre-fetcher clicks and corporate-scanner clicks that Track Link's secondary redirect filters out. Build a simple reconciliation table: Mailchimp link, Mailchimp clicks, Track Link clicks, gap. A gap larger than 30% suggests a deliverability or tracking issue worth investigating.
Need to build tagged URLs first? Use the UTM builder or the tracking link generator. Verify redirects with the redirect checker.
Use cases
Real situations where pairing Track Link with Mailchimp pays off.
Send a regular newsletter to your Mailchimp audience. Track Link tells you which countries clicked most, which devices dominated (often 70% mobile for B2C newsletters), and how unique-vs-repeat click ratios compare across sends. Combined with Mailchimp's open rate and unsubscribe trends, you can identify which content formats keep readers engaged versus driving them away.
Use Track Link URLs in every step of a Mailchimp Customer Journey (welcome email, day 3 follow-up, day 7 special offer). Tag each step with utm_content=step_<n> so Track Link's dashboard shows the click-through rate of each step independently. This reveals exactly where users disengage in your automation, which Mailchimp's journey analytics shows at the email level but not the link level.
Mailchimp segments subscribers by engagement, but only based on email-platform-internal events. By passing *|MC:UID|* in the Track Link utm_content, you can build an external view of which subscribers click which kinds of content. Export Track Link's data and feed it back into Mailchimp via merge field updates or tags to create more granular re-engagement segments.
If you have Mailchimp's e-commerce integration with Shopify or WooCommerce, Mailchimp attributes orders back to campaigns automatically. Pair this with Track Link's click count to compute revenue per click, then compare across campaigns. A campaign with a 4% click rate and $10 revenue per click outperforms one with a 6% click rate and $4 per click — a calculation Mailchimp's reports do not surface natively.
Frequently asked questions
Common questions about using Track Link alongside Mailchimp.
No. Mailchimp wraps every link with its own tracking domain (e.g. https://mailchi.mp/click/...) but the destination it redirects to is your Track Link short URL. The chain is recipient -> Mailchimp -> Track Link -> destination, with every layer counting the click independently. UTMs are preserved through the entire chain because they are appended to the final destination URL, not the wrapper.
If you want full control over UTM naming, yes. Mailchimp's auto-appended UTMs use the campaign name as both utm_source and utm_campaign, which conflicts with the standard pattern of utm_source=mailchimp. Turning it off and using Track Link's UTMs instead keeps your GA reports consistent across all email sends and avoids duplicate or weird source values.
Mailchimp counts every click on its wrapper, including bot clicks from corporate email security scanners (Mimecast, Barracuda, Microsoft ATP) that pre-fetch links to scan for malware. These bots typically do not follow the secondary redirect to Track Link. Track Link's count is therefore closer to real human clicks. A 10-25% gap is normal for B2B sends; larger gaps may indicate a higher proportion of corporate recipients.
Yes. Mailchimp renders merge tags before send, so a URL like https://gettrack.link/abc123?utm_content=*|MC:UID|* becomes https://gettrack.link/abc123?utm_content=abc12345 in the actual email. Track Link logs utm_content=abc12345 against the click. This works for any merge tag — *|EMAIL|*, *|FNAME|*, *|MC:UID|*, custom merge fields — though for privacy, prefer non-PII identifiers like MC:UID over raw email.
Yes. Mailchimp Transactional's API lets you send emails with custom HTML, so you can embed Track Link short URLs in any transactional message (password resets, order confirmations, magic links). Mailchimp Transactional's Webhooks deliver click events independently, so you can cross-reference with Track Link's data in your warehouse.
Generally no, especially if you use a Track Link custom domain (e.g. go.yourbrand.com) instead of the default gettrack.link. Custom domains build sender reputation over time and look like first-party links to spam filters. The default domain works fine for most senders but, like any shortener, can occasionally trigger overly aggressive corporate filters. Custom domains eliminate that risk.
MPP inflates Mailchimp's open rates by pre-fetching the open pixel from Apple servers, but it does not pre-fetch link clicks. So Track Link's click data is unaffected — every click is a real human action. This makes Track Link's click count the most reliable engagement signal post-MPP, particularly for audiences with high iOS Mail share.
Not via a direct API integration today, but you can do it manually: export Track Link click data as CSV, identify subscribers who clicked specific campaigns (via utm_content matched to MC:UID), and update Mailchimp tags or merge fields via Mailchimp's API or CSV import. This lets you build segments like 'clicked pricing link in last newsletter' for follow-up campaigns.
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