Short.io is a developer-friendly link shortener with generous free limits, but it reserves conversion tracking and detailed analytics for paid plans. Track Link includes everything you need to track links and measure ROI for free.
Feature comparison
Short.io offers higher free limits, but Track Link includes more analytics and tracking features at no cost.
Key differences
Both tools have strengths. Here is where Track Link stands out.
Short.io reserves conversion tracking for paid plans starting at $19/month. Track Link includes it on the free plan so you can measure actual ROI from every link.
Short.io limits analytics detail on the free tier. Track Link provides geographic data, device breakdown, browser stats, and referrer data on every link at no cost.
Track Link includes full UTM parameter tracking on the free plan. Easily tag your links with source, medium, and campaign parameters to measure channel performance.
Track Link shows you exactly what you get. 10 links, 2,500 clicks, 1 custom domain, full analytics, conversion tracking, and API access — all free with no hidden upsells.
Like Short.io, Track Link provides a full REST API on the free plan. Create links, retrieve analytics, and manage domains programmatically with clear documentation.
Honest comparison
We believe in fair comparisons. Short.io has its own strengths, and it may be the right tool depending on your needs.
However, if conversion tracking, full analytics, and UTM tracking matter to you — and you want them for free — Track Link is the stronger choice.
Short.io (before)
short.io/p/abc123
1,000 links, limited analytics, no conversion tracking
Track Link (after)
go.yourbrand.com/demo
10 links, full analytics, conversion tracking, UTM tracking
FAQ
Yes, especially if conversion tracking and full analytics matter to you. Short.io offers more links and clicks on the free plan, but reserves conversion tracking and detailed analytics for paid plans starting at $19/month. Track Link includes these features for free.
Short.io offers 1,000 links and 50,000 clicks per month on the free plan, compared to Track Link's 10 links and 2,500 clicks. However, Track Link includes full analytics, UTM tracking, and conversion tracking that Short.io locks behind paid plans.
Short.io only offers conversion tracking on paid plans starting at $19/month. Track Link includes conversion tracking on the free plan, allowing you to measure actual ROI from your link campaigns without any cost.
Both offer API access on their free plans. Short.io has a more mature API with additional integrations, while Track Link provides a straightforward REST API with full documentation. For most use cases, both work well for programmatic link management.
Yes. Some users use Short.io for high-volume basic shortening and Track Link for campaigns where conversion tracking and detailed analytics are important. Both tools can complement each other.
Track Link gives you what Short.io charges $19/month for — conversion tracking, full analytics, and UTM tracking. All included on the free plan.
Start tracking for freeNo credit card required