Free Marketing ROI Calculator

Calculate your campaign ROI, ROAS, CPC, CPA, and conversion rate instantly. Enter your numbers and see results in real time. No signup required.

Total Ad Spend ($)

How much you spent on ads

Total Clicks

Total clicks your ads received

Total Conversions

Purchases, signups, or leads

Revenue per Conversion ($)

Average revenue per conversion

Total Revenue ($) (optional \u2014 overrides revenue per conversion)

If you know your exact total revenue, enter it here. Otherwise it is calculated as conversions x revenue per conversion.

How to calculate marketing ROI

Enter your ad spend. Type the total amount spent on the campaign, including media costs and any agency or production fees you want to attribute.
Enter your clicks and conversions. Add the clicks the campaign generated and the number of conversions (sales, signups, leads).
Enter your revenue. Add the total revenue generated by the campaign. This is what the calculator divides against your spend.
Review ROI, ROAS, CPC, and CPA. The calculator shows ROI, ROAS, CPC, CPA, and conversion rate in real time. Compare ROI to the benchmarks below.

Marketing ROI varies by industry and channel, but here are general benchmarks to help you evaluate your campaign performance:

> 500%

Excellent \u2014 Exceptional campaign performance. You’re printing money.

200 – 500%

Good \u2014 Strong return. Most successful campaigns land here.

100 – 200%

Average \u2014 Decent return — room to optimize targeting and creatives.

0 – 100%

Break even \u2014 You’re covering costs but not generating real profit.

< 0%

Losing money \u2014 Spending more than you earn. Pause and re-evaluate.

Track Link gives you click analytics, conversion tracking, and UTM attribution so you can calculate ROI from real data \u2014 not estimates.

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