Social media link tracking

Track link clicks on social media

See which social platforms, posts, and campaigns drive the most clicks. Track bio links, post links, and story links across Instagram, Twitter/X, LinkedIn, TikTok, and more.

Start tracking social links free

No credit card. Works on every social platform.

Track links across every platform

Instagram

Track bio link clicks, story link taps, and DM link clicks. See which posts drive the most traffic from your bio link.

Twitter / X

Track clicks on links in tweets, threads, and your profile bio. Compare engagement across organic tweets and promotions.

LinkedIn

Track clicks from posts, articles, and your profile. Measure B2B engagement and identify which content resonates with professionals.

TikTok

Track bio link clicks and clicks from video descriptions. Understand which videos drive the most traffic to your site.

Facebook

Track clicks from posts, groups, pages, and ads. Compare organic vs. paid social performance with UTM tracking.

YouTube

Track clicks from video descriptions, community posts, and channel about pages. Measure which videos drive the most downstream engagement.

What you learn from social link tracking

Platform Comparison

See which social platform drives the most clicks, highest quality traffic, and most conversions — side by side.

Audience Geography

Discover where your social audience is located. Country and city data for every click from every platform.

Device Breakdown

Mobile dominates social. See the exact mobile vs. desktop split to optimize your landing pages accordingly.

UTM Campaign Data

Tag each social link with UTM parameters. Compare campaigns, content types, and posting strategies.

Conversion Attribution

Track which social clicks turn into signups, purchases, or leads. Know your social media ROI.

Unique Visitors

Distinguish new visitors from repeat clicks. Get accurate reach metrics for each social post.

Social media tracking tips

Create separate tracked links for each platform so you can compare performance

Use UTM parameters: utm_source=instagram&utm_medium=social&utm_campaign=spring-sale

Use a custom domain (go.yourbrand.com) — branded links get more clicks on social

Track bio links separately from post links to measure different engagement types

Use short, meaningful slugs (go.yourbrand.com/sale) instead of random characters

Check your analytics after posting to find the best times for engagement

Social media tracking questions

How do I track link clicks on social media?

Create a tracked link in Track Link, then share it on your social platforms. Every click is logged with the referrer (showing which platform it came from), location, device, and timestamp.

Can I track my Instagram bio link?

Yes. Create a tracked link for your bio URL. Every time someone taps your bio link, Track Link records the click with full analytics. Use a custom domain for a branded, professional look.

How do I compare clicks across social platforms?

Create separate tracked links for each platform with different UTM parameters (e.g., utm_source=instagram, utm_source=twitter). Your dashboard shows click breakdowns by source.

Can I use a custom domain for social links?

Yes. Use your own branded domain (e.g., go.yourbrand.com/sale) instead of generic short URLs. Branded links get 25-40% higher click-through rates on social media.

Is social media link tracking free?

Yes. Track Link's free plan includes 10 tracked links, 2,500 clicks/month, UTM tracking, 1 custom domain, and conversion tracking. No credit card required.

Track your social media links

See which platforms drive real clicks. Free social link tracking with no credit card.

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