Tracking link creator
Great campaigns run on one trackable link per channel. Track Link's creator lets you make a trackable link in under a minute — name it, tag it with UTMs, and share it. Then every click reports back: country, device, browser, referrer, and conversions. Prefer to assemble the tags first? Build them in the free UTM builder and drop the link straight into the creator.
Free forever · no credit card · Google sign-in in seconds
How do I create a trackable link?
To create a trackable link, sign in to Track Link with Google, paste the destination you want clicks to land on, give the link a memorable slug, optionally add UTM tags, and hit create. Your trackable link is live instantly and starts recording every click with location, device, browser, referrer, and conversion data — free forever, no credit card.
Steps to make a trackable link:
- Sign in with Google — a free account keeps your links, slugs, and analytics together. No forms, no credit card.
- Add the destination — the page, video, or listing each click should reach.
- Name it for the campaign — a memorable slug beats a random hash when you are making links in bulk.
- Tag it with UTMs — set utm_source, utm_medium, and utm_campaign so the channel is unmistakable.
- Create and track — the link goes live at once and clicks flow into your dashboard in real time.
Free forever plan: 10 trackable links, 1,500 clicks per month, 1 custom domain, UTM tagging, conversion tracking, and REST API.
The creator workflow
How to make a trackable link, step by step
Five steps from a blank field to a live, trackable campaign link. No technical setup required.
Sign in with Google
Creating a trackable link needs a free Track Link account. Sign in with Google in seconds — no forms, no credit card. Your first campaign link is a few clicks away.
Drop in the destination you want to track
Paste the URL a click should land on — a landing page, product page, YouTube video, app store listing, newsletter, or anything else. This is what your trackable link will point to.
Name the link for the campaign
Give it a memorable custom slug like gettrack.link/r/spring-launch instead of a random hash. Creators making a fresh link per campaign lean on slugs to keep dozens of links readable at a glance.
Add UTM tags so the source is obvious
Set utm_source, utm_medium, utm_campaign, utm_term, and utm_content right in the creator. Those tags ride through to your analytics — including Google Analytics — so every click is attributed to the exact post, email, or ad it came from.
Create it and share
Hit create and your trackable link is live instantly. Share it anywhere, or generate a QR code for it. Every click starts flowing into your dashboard the moment someone taps it.
What every link records
What you can track on a link you create
A link is only “trackable” if it tells you something. Here is what lands in your dashboard on every click.
Location of every click
See the country and city each click came from, derived from the visitor's IP. Perfect for judging whether a campaign is reaching the audience you built the link for.
Device, browser & OS
Mobile or desktop, iOS or Android, Chrome or Safari. Every trackable link you create records the device profile behind each tap.
UTM source & campaign
The utm_source, utm_medium, and utm_campaign you set on the link come back to you per click, so a single glance tells you which channel is doing the work.
Referrer & timing
See where a click was referred from and when it landed. Spot the exact hour a post went viral or an email blast hit inboxes.
Unique vs repeat clicks
Track Link separates first-time clicks from repeat taps, so the trackable links you make report real reach instead of inflated totals.
Conversions
Mark when a click turns into a signup, sale, or other event. See which campaign link actually moved the needle — not just which one got clicked.
Tracking link creator vs. tracking link generator
Same underlying tool, two ways of thinking about it. Pick the framing that matches what you are doing right now.
The creator mindset
You are a marketer or creator sitting down to launch something. You make a trackable link per campaign — one for the email, one for the reel, one for the ad — each named and tagged so you can tell them apart later. It is a repeated, hands-on workflow, and the creator is the surface you do it on.
- Thinking in campaigns and channels, not single URLs
- Custom slugs so a wall of links stays readable
- Making trackable links again and again, on a cadence
The generator mindset
Sometimes you just need the machine that spits out one link, fast. That is the tracking link generator framing — paste, generate, done. Same engine, same analytics; it just leans on the “produce a link” step rather than the ongoing campaign workflow.
- One link, generated on the spot
- Focus on speed of output over campaign structure
- Great for a quick, standalone trackable URL
Whichever you searched for, you end up in the same place: a free account, a link that redirects, and a dashboard that shows every click. Use whichever word fits your head.
Who makes trackable links, and why
Thousands of marketers and creators mint a fresh trackable link every time they ship something. Here is how the workflow shows up per role.
Performance marketers
Make a distinct trackable link for every ad set, email, and social post. When the campaign wraps, the dashboard tells you which creative and channel earned the clicks — no spreadsheet reconciliation.
Content creators
Creators mint a fresh link per video, per drop, per sponsor. Put a trackable link in your YouTube description, podcast show notes, and link-in-bio, then see which platform your audience actually clicks from.
E-commerce & DTC teams
Create a trackable link for each promo, influencer collab, and retargeting flow. Watch which links drive traffic — and with conversion tracking, which ones drive orders.
Community & newsletter builders
Every issue, every referral push, every Discord announcement gets its own trackable link. Know which touchpoint grows the list fastest instead of guessing.
Need exact location, not just an approximate city?
Every trackable link you create logs an approximate location — the city derived from the visitor's IP (~50 km, often a carrier hub). Pinpoint Links go further and capture precise device GPS — but only after the visitor sees a clear notice that the link wants their location and taps Allow. Consent is required every time; covert tracking is prohibited and reportable.
- Meter-accurate GPS with an accuracy radius and a Google Maps pin
- Explicit consent — the visitor can decline and continue with IP-only
- Built for deliveries, dispatch, and consensual check-ins
More ways to track your links
Frequently asked questions
Tracking link creator FAQ
Common questions about making trackable links, UTM tagging, accounts, and the API.
What is a tracking link creator?
A tracking link creator is a tool for making a trackable link — a short redirect URL that forwards a visitor to your destination while recording detailed analytics on every click. Instead of a plain link that just goes somewhere, a link made in the creator captures country, city, device, browser, referrer, timestamp, and any UTM parameters. Track Link's creator lets you make one link per campaign, name it with a custom slug, tag it with UTMs, and watch clicks arrive in real time.
How do I create a trackable link?
Sign in to Track Link with your Google account, paste the destination URL you want clicks to land on, give the link a memorable slug, optionally add UTM parameters, and hit create. Your trackable link is live immediately and starts logging clicks the moment it is shared. Creating a link takes well under a minute, and you can make as many as your plan allows — the free forever tier includes 10 links and 1,500 clicks a month with full analytics.
Do I need an account to make a tracking link?
Yes — creating a trackable link is tied to your account so your links, slugs, and click analytics stay in one dashboard. Setup is a single Google sign-in that takes seconds, with no forms to fill out and no credit card required. The account is free forever on the base plan. It is what lets the creator remember your links, keep your custom slugs reserved, and show you real-time click data whenever you log back in.
Can the creator build UTM tracking links?
Yes. The creator has dedicated fields for utm_source, utm_medium, utm_campaign, utm_term, and utm_content, so making a UTM tracking link is part of the same flow — no separate spreadsheet needed. When someone clicks, those tags are appended to the destination and appear both in your Track Link dashboard and in downstream analytics. If you like to draft the tags first, the free UTM builder assembles a clean UTM string you can drop straight into the creator.
Will links made here show up in Google Analytics?
Yes. Because the creator lets you tag every trackable link with standard UTM parameters, the source, medium, and campaign values flow through to Google Analytics exactly like any other UTM-tagged link. A link you build as a Google tracking link creator here does double duty: Track Link reports the click natively with location and device detail, and Google Analytics attributes the session to the campaign. You get platform-level detail plus your existing GA reporting from one link.
What is the difference between a trackable link and a normal short link?
A normal short link only forwards a visitor from a shortened URL to a destination. A trackable link does the same redirect but also records who clicked: country, city, device type, browser, operating system, referrer, timestamp, and any UTM tags — then surfaces it all in a dashboard. Every link you make in the Track Link creator is trackable by default, so you never have to choose between a tidy short URL and real analytics.
Can I make a separate trackable link for each channel?
That is exactly what the creator is built for. Make one link for your email, another for Instagram, another for an ad — each with its own slug and UTM tags, all pointing to the same destination if you like. Then the dashboard shows clicks broken out per link, so you can compare channels directly. This per-campaign, per-channel workflow is why marketers and creators create a fresh trackable link instead of reusing one link everywhere.
Can I edit a trackable link after I create it?
Yes. You can change the destination URL, adjust UTM parameters, rename the link, or pause it at any time from your dashboard. The short URL and slug stay the same, so anything already sharing the link — including printed QR codes — keeps working. This makes the same trackable link reusable across seasons or campaigns: repoint it to a new landing page without minting a brand-new link.
Can I create trackable links in bulk or with an API?
Yes. Track Link exposes a REST API for creating, updating, and deleting trackable links and for pulling click analytics, so you can generate links programmatically or automate UTM tagging at scale. API access is available on the free tier with sensible rate limits and is documented with example requests. Teams making hundreds of campaign links per month use it to spin up trackable links straight from their own tools.
Create your first trackable link
Make a trackable link for your next campaign in under a minute. Full click analytics, UTM tagging, custom slugs — free forever, no credit card.
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