For Real Estate
Track every listing link, lead source, and tour booking
Real estate marketing is messy — Zillow links, MLS listings, virtual tour URLs, drip-campaign emails, Facebook ads, sign-rider QR codes. Track Link gives agents and brokerages one dashboard that shows which listings get clicks, which lead sources convert, and which agents drive volume.
No credit card · 10 links + 1 custom domain free · Track any URL
Why real estate teams use Track Link
Real attribution for marketing channels real estate teams actually use.
Per-listing click tracking
Generate one tracked short link per listing (yourbrand.com/123-elm). The dashboard shows clicks per listing by source, day, and geography — way more useful than Zillow's view counter.
Sign-rider QR codes
Every Track Link short URL has a built-in QR code. Print on yard signs and lockboxes; track scans by listing, by sign, by area. See which streets drive most foot-engagement.
Lead-source attribution
UTM-tagged links across email, Facebook, Instagram, and PPC reveal which channel drives qualified leads vs. just casual clicks. Stop guessing which lead source is worth the budget.
Agent-branded short domains
Use go.youragency.com or your individual agent domain on every short link. Builds trust, looks professional next to shorturl.at/xyz competitors.
Open-house and tour funnels
Track which open-house emails get clicks, which virtual tours get watched after a click, and which leads convert to in-person tours. Closes the loop on marketing effort.
Who this is for
- Individual agents tracking their own listings and lead sources
- Brokerages running cross-agent reporting on which listings get traction
- Real estate marketers comparing email vs Facebook vs PPC lead quality
- Property managers tracking which rental ads drive applications
- Commercial real estate tracking which industry-focused outreach converts
Common questions
Can I use Track Link with my MLS listings?▾
MLS systems vary but most allow custom URLs in agent contact fields or listing descriptions. Drop a Track Link short URL (yourbrand.com/123-elm) into your MLS listing remarks or use it on your IDX site. Every click gets attributed to that specific property.
How do I track open-house attendance back to a marketing source?▾
Use a unique Track Link short URL for each promotional channel for an open house (Facebook event, email blast, sign QR code). Visitors who clicked through can be loosely correlated with attendance by timestamp — and for digital tours the analytics are exact.
Can I share click reports with the seller?▾
Yes. Enable Public Stats on any Track Link link and share the URL with the seller. They see live click count, geographic breakdown, and device split for their listing — no Track Link account required on their side.
Is Track Link RESPA-compliant?▾
Track Link is a generic analytics tool and does not directly handle settlement-service referrals. It's RESPA-compliant in the sense that it doesn't trigger Section 8 issues by default. As always, consult your broker's compliance team for RESPA-sensitive workflows.
Start tracking your real estate links
Free tier: 10 tracked links, 2,500 clicks/month, 1 custom domain. No credit card.
Get started free