Brevo (formerly Sendinblue) packs email, SMS, WhatsApp, and chat into one platform. Its native link analytics show clicks per email but lose detail past the URL level. Track Link short URLs inside Brevo campaigns and transactional templates add per-click geographic and device data.
Free plan: 10 links, 2.5K clicks/month, full analytics. No credit card required.
Why combine them
Brevo's campaign reports surface total clicks per link but stop short of geographic or device breakdowns. Track Link captures both on every click.
Brevo supports transactional emails via API — Track Link short URLs work identically in transactional sends, giving you analytics on every order confirmation or password reset click.
Brevo SMS campaigns count every character. Track Link short URLs (~20 chars) leave more room for body copy than typical destination URLs (60-120 chars).
Brevo WhatsApp Business sends include links. Track Link short URLs in WhatsApp messages let you compare WhatsApp click rates against email and SMS in the same dashboard.
Brevo contact attributes (FNAME, EMAIL, custom fields) work in any URL. Pass contact_id as utm_content for per-recipient attribution in Track Link.
Step by step
A practical workflow for combining Track Link click data with Brevo.
Use the Track Link builder. Set utm_source=brevo, utm_medium=email/sms/whatsapp (channel-specific), utm_campaign=<campaign name>, utm_content=<position>. Copy the short URL.
In the Brevo drag-and-drop campaign editor, click any link or button and replace its URL with your Track Link short URL. For transactional templates, edit the HTML directly and paste the short URL.
Use Brevo's personalization syntax in your Track Link URL: https://gettrack.link/abc123?utm_content={{ contact.ID }}. Brevo substitutes the contact ID at send time; Track Link logs it as utm_content.
Send test campaigns in each channel (email, SMS, WhatsApp) to your test account. Click each and verify Track Link Realtime shows the channel-specific utm_medium for each click.
Need to build tagged URLs first? Use the UTM builder or the tracking link generator. Verify redirects with the redirect checker.
Use cases
Real situations where pairing Track Link with Brevo pays off.
Brevo lets you send the same campaign across email + SMS + WhatsApp. Different utm_medium per channel in Track Link reveals which channel drives the most engaged clicks per geo segment.
Order confirmation emails are high-CTR. Replace destination URLs with Track Link short URLs to capture post-purchase engagement signals — useful for upsell sequencing.
WhatsApp click rates vary wildly by message timing and geo. Track Link's per-click country breakdown reveals which timezones engage best with WhatsApp campaigns.
Frequently asked questions
Common questions about using Track Link alongside Brevo.
Yes — Brevo rebranded from Sendinblue in 2023. All product features are the same. Track Link integration steps are identical.
Yes. Brevo's free tier (300 emails/day) lets you embed any URL in campaigns, including Track Link short URLs. No paid tier required.
Once you've added go.yourbrand.com to Track Link, the same short slug works on both gtlk.link and go.yourbrand.com. For SMS, branded short URLs may exceed the 20-char gtlk.link budget — test character count first.
Create a free Track Link account, generate tracked URLs, and start feeding richer click data into your Brevo workflows. No credit card, no setup fee, full analytics on the free plan.