Track every marketing link across email, social media, paid ads, and more. UTM analytics, conversion tracking, and campaign attribution — all free.
Free: 10 links, UTM tracking, conversion tracking. No credit card.
Marketing features
Automatic UTM parameter capture and reporting. See click breakdown by source, medium, campaign, term, and content in one dashboard.
Track when clicks become customers. See which links drive signups, purchases, downloads, and any custom conversion event.
See where your marketing reaches. Country, region, and city data for every click helps you target the right markets.
Compare link performance across campaigns. See which marketing initiatives drive the most clicks and conversions side by side.
Professional marketing links with your own domain. go.yourbrand.com looks better in emails and ads than generic short URLs.
Organize links by campaign, channel, or team member. Keep your marketing links organized and easy to find.
Channel tracking
Track clicks in newsletters, drip campaigns, and transactional emails. See which subject lines, CTAs, and email segments drive the most engagement.
Key metrics: Open-to-click rate, click-by-segment, device breakdown
Create unique tracked links for each platform. Compare Instagram vs. Twitter vs. LinkedIn vs. Facebook performance side by side.
Key metrics: Clicks by platform, best posting times, audience geography
Track clicks from Google Ads, Meta Ads, LinkedIn Ads, and more. Use UTM parameters to attribute conversions to specific ad groups and creatives.
Key metrics: Cost per click verification, ad group performance, conversion attribution
Give each influencer or affiliate a unique tracked link. Measure who drives the most clicks, highest quality traffic, and most conversions.
Key metrics: Clicks per partner, conversion rate, geographic reach
UTM parameters are the backbone of marketing attribution. Track Link automatically captures all five UTM parameters and displays them in your analytics dashboard.
utm_sourcee.g., google, facebook, newsletterIdentifies which platform or site sent the traffic
utm_mediume.g., cpc, email, socialThe marketing medium or channel type
utm_campaigne.g., spring_sale, product_launchThe specific campaign name or promotion
utm_terme.g., running shoes, link trackerThe keyword or targeting term (for paid search)
utm_contente.g., hero_cta, sidebar_bannerDifferentiates similar content or links in the same campaign
Learn more about UTM tracking in our complete UTM tracking guide.
FAQ
A marketing link tracker is a tool that creates trackable URLs for your marketing campaigns. When someone clicks a tracked link, it records who clicked, when, where, and from which channel — giving you data to measure campaign performance and optimize your marketing spend.
Marketers use link tracking to measure the performance of email campaigns, social media posts, paid ads, influencer partnerships, and content marketing. By creating unique tracked links for each channel, you can attribute clicks and conversions to specific marketing activities.
UTM parameters are tags added to URLs (utm_source, utm_medium, utm_campaign, utm_term, utm_content) that tell your analytics tool where traffic came from. Track Link automatically captures and reports on UTM parameters, making it easy to attribute clicks to specific campaigns.
Yes. Track Link includes conversion tracking on the free plan. Add a lightweight JavaScript snippet to your website and Track Link will record when a click leads to a signup, purchase, form submission, or any custom event you define.
By tracking clicks and conversions per channel, campaign, and individual link, you can calculate the ROI of each marketing activity. Know which campaigns drive the most conversions and allocate your budget to what works.
Yes. Track Link offers a free plan with 10 tracked links, 2,500 clicks/month, UTM tracking, conversion tracking, 1 custom domain, and API access. No credit card required — perfect for marketers getting started with link tracking.
Yes. Use your own branded domain (e.g., go.yourbrand.com) for professional marketing links that build trust and improve click-through rates. The free plan includes 1 custom domain with automatic SSL.
Join marketers using Track Link for campaign attribution. UTM tracking, conversions, custom domains — all free.
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