Our 2025 roundup of the best free link trackers, still relevant and updated with the latest pricing and feature changes. These tools were tested and compared to help you pick the right link tracker for your needs.
Originally published: January 2025 | Last updated: December 2025
Track Link remains the top pick for 2025. Its free plan includes 10 links, 2,500 clicks per month, 1 custom domain, UTM tracking, conversion tracking, and full API access. No other free link tracker matches this feature set at zero cost.
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Bitly continues to be the most recognized name in link shortening. In 2025, its free plan remains at 10 links per month with basic analytics. Custom domains and advanced tracking require a paid subscription.
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TinyURL has been around since the early days of URL shortening. It remains a reliable option for simple link shortening but has not added much in the way of analytics or tracking features.
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Rebrandly specializes in branded links and custom domains. Its free plan offers 10 links with limited analytics, making it a decent starting point for brand-focused link management in 2025.
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Short.io is well-suited for developers and technical teams. It provides a clean API and good documentation. The free plan is reasonable for small projects, offering up to 1,000 links.
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ClickMeter is aimed at enterprise teams that need advanced link monitoring, A/B testing, and detailed reporting. There is no free plan, which puts it out of reach for budget-conscious users.
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Cuttly offers a basic link shortening service with a free tier. It provides simple click analytics but lacks the advanced tracking features that marketers often need for campaign optimization.
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At a glance
Methodology
Each tool was evaluated on the criteria most important to marketers, creators, and small businesses seeking a free or affordable link tracking solution in 2025:
Information was verified as of December 2025. Plans and features may have changed since then. For the most current comparison, see our 2026 guide.
10 links, 2,500 clicks/month, 1 custom domain, UTM tracking, conversion tracking, and API access. No credit card required.
Start tracking for free