We tested and compared the top free link tracking tools to help you find the right one. Here are the 7 best options with honest reviews, pricing breakdowns, and a feature comparison table.
Last updated: March 2026
Track Link is a free link tracker with custom domains, UTM tracking, conversion tracking, and a developer API. It offers the most generous free plan in this list with 10 links, 2,500 clicks per month, and 1 custom domain included.
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Bitly is the most well-known link shortener on the market. It has strong brand recognition and a large user base. However, its free plan has become more restrictive over the years, limiting users to 10 links per month with basic analytics.
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TinyURL is one of the oldest URL shorteners, known for its simplicity. It is easy to use for quick link shortening but lacks the analytics depth that marketers typically need.
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Rebrandly focuses on branded links and custom domains. It is a solid choice for businesses that prioritize brand consistency in their short links, though its free plan has meaningful limitations.
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Short.io is a developer-friendly link shortener with a clean API and good documentation. It appeals to technical teams who want to integrate link tracking into their applications.
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ClickMeter is an enterprise-focused link tracking platform with advanced monitoring and reporting features. It does not offer a free plan, making it better suited for larger teams with budget.
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Cuttly offers a straightforward link shortening service with basic analytics. Its free tier is accessible but provides limited tracking capabilities compared to more feature-rich alternatives.
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At a glance
Methodology
We evaluated each link tracker based on the criteria that matter most to marketers, creators, and small businesses looking for a free solution:
Pricing and feature details were verified as of March 2026. Features and plans may change. We aim to keep this page updated regularly.
10 links, 2,500 clicks/month, 1 custom domain, UTM tracking, conversion tracking, and API access. No credit card required.
Start tracking for free