ConvertKit (now Kit) gives creators a simple subscriber-based view of email engagement, but its link reporting is essentially a flat 'clicks per link' counter. Track Link short URLs in ConvertKit broadcasts and sequences add geographic, device, and unique-visitor analytics — useful for newsletters with diverse global audiences.
Free plan: 10 links, 2.5K clicks/month, full analytics. No credit card required.
Why combine them
ConvertKit's per-broadcast click report shows total clicks per link, but not country, device, or browser. Track Link captures all of these on every click.
ConvertKit visual automations (Sequences) reuse the same email template. Track Link short URLs work inside any Sequence email, so you get the same rich click data across cold subscribers and engaged ones.
ConvertKit Commerce (for selling products inside email) tracks total revenue per broadcast. Track Link clicks / ConvertKit purchases = revenue-per-click for any newsletter-promoted product.
ConvertKit liquid syntax ({{ subscriber.email_address }}) works inside URLs. Pass subscriber.id as utm_content to attribute every click in Track Link to a specific person.
ConvertKit's RSS broadcasts (auto-send for new blog posts) reuse the same template each issue. Setting up Track Link UTMs once means every RSS-driven send has clean attribution without manual work per issue.
Step by step
A practical workflow for combining Track Link click data with ConvertKit.
ConvertKit wraps every link in a tracking redirect by default. This is fine but means each click hits ConvertKit first, then your Track Link redirect. For cleaner attribution, go to Settings > Email > untick 'Track clicks in emails' (or leave it on if you want both systems to log).
Use Track Link's builder. Set utm_source=convertkit, utm_medium=email, utm_campaign=<broadcast or sequence name>, utm_content=<placement>. Copy the resulting short URL.
In the ConvertKit broadcast or sequence editor, highlight text or click a button, hit the link icon, and paste your Track Link short URL. Save the draft. Send a test to yourself to verify the redirect resolves to the correct destination.
Append the ConvertKit liquid subscriber.id to your URL as utm_content: https://gettrack.link/abc123?utm_content={{ subscriber.id }}. ConvertKit substitutes the value at send time; Track Link logs utm_content=<id> on every click.
Need to build tagged URLs first? Use the UTM builder or the tracking link generator. Verify redirects with the redirect checker.
Use cases
Real situations where pairing Track Link with ConvertKit pays off.
Newsletters that include affiliate or sponsor links use Track Link to demonstrate click-throughs to sponsors. Per-issue, per-link click breakdowns become a sponsor reporting attachment without exporting anything from ConvertKit.
Multi-email launch sequences (5-7 emails over launch week) each have one CTA going to a sales page. Track Link tells you which sequence email drove most paid signups — the breakdown ConvertKit alone can't surface.
If your newsletter has international readers, Track Link's country / city breakdown per link reveals where your content actually resonates — often very different from where your subscribers nominally live.
Frequently asked questions
Common questions about using Track Link alongside ConvertKit.
Yes — Kit is the same product as ConvertKit (rebranded 2024). All integration steps work identically inside the new Kit UI; the broadcast and sequence editors haven't changed materially.
No. ConvertKit wraps the entire URL in its tracking redirect, but the final destination (Track Link short URL → real destination) still resolves with your UTMs intact. Both systems log the click independently.
Yes. Once you've added go.yourbrand.com to Track Link, every short link gets a parallel URL on your custom domain. Use go.yourbrand.com/abc in ConvertKit emails for higher click-through (branded short URLs typically see 30-40% higher CTR than generic shorteners).
Create a free Track Link account, generate tracked URLs, and start feeding richer click data into your ConvertKit workflows. No credit card, no setup fee, full analytics on the free plan.