Voluum is an enterprise ad tracker for high-spend media buyers — starting at $149/month with no free plan. Track Link gives you link tracking, UTMs, conversion tracking, custom domains, and click analytics free, or $9.99/month Pro.
Feature comparison
How the two compare on price, free access, and the tracking features that matter.
Voluum pricing: Profit $149/mo (1M events, 3 domains), Scale $299/mo (5M events), Start-up $499/mo, Agency $999/mo. No free plan; overages apply. Accurate as of 2026.
Why switch
Voluum's lowest plan is $149/month. Track Link is free for 10 links and 2,500 clicks, and Pro is $9.99/month for 100 links and 25,000 clicks — without an enterprise price tag.
Voluum charges overage fees when you exceed plan events. Track Link has clear limits and predictable pricing — no surprise charges mid-campaign.
Brand your links with your own domain and automatic SSL on Track Link's free plan. Voluum bundles domains only into its paid enterprise tiers.
Tie sign-ups, sales, and leads back to the click that drove them — included on Track Link's free plan, not reserved for a $149+ tier.
Voluum is a powerful but complex media-buying platform. Track Link gets you a tracked link with full analytics in seconds — no campaign-tracker learning curve.
Track campaigns without committing to an enterprise plan. Start free, upgrade monthly, cancel anytime.
Voluum is a best-in-class ad tracker and the right tool for some teams. Choose Voluum if you:
If you mainly need to track links, campaigns, UTMs, and conversions with clean analytics and custom domains — without an enterprise price tag — Track Link is the affordable choice.
FAQ
Yes. Voluum starts at $149/month with no free plan. Track Link tracks links, UTMs, clicks, and conversions on a permanent free plan, with Pro at $9.99/month for 100 links, 25,000 clicks, 5 custom domains, and 1-year analytics history — far below Voluum's entry price for core link and campaign tracking.
No. Voluum has no permanent free option; paid plans start at $149/month (Profit, 1M events) and scale to $999+/month for agencies, with overage charges above plan limits. Track Link has a genuinely free plan and predictable pricing with no overages.
Voluum is an enterprise ad tracker for high-spend media buyers. It adds direct ad-network integrations, an Automizer for real-time campaign automation, anti-fraud, and very high event volumes. Track Link focuses on affordable link, campaign, UTM, and conversion tracking with clean analytics and custom domains.
Yes, if your needs are core link and campaign tracking rather than large-scale media buying. Create your tracked links on Track Link, connect a custom domain, and point campaigns at the new URLs to start collecting click, geo, device, UTM, and conversion data immediately.
Yes. For marketers who want trackable links, analytics, custom domains, and conversion tracking without a $149+/month enterprise plan, Track Link is free to start and $9.99/month for Pro. For large multi-network media buying, a premium tracker like Voluum may suit better.
Start free with link tracking, UTMs, conversion tracking, and custom domains. Upgrade to Pro for $9.99/month when you scale — no contracts, no overage bills.
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