QR code for Google reviews
one scan to your review form.
Print a code that opens your Google review form, put it where customers already pause, and see how often it is scanned at each spot. The printed code stays the same even if your review link changes.
Quick answer
Copy the review link from your Google Business Profile, use it as the destination of a tracked link, and make the QR code from that link. A scan opens your review form and is counted on the way, with the time, approximate location and device. Use one code per placement, such as the receipt, the counter and the table, to see which spot gets scanned. Track Link can't see whether a review was posted, and Google's rules say to ask every customer and offer nothing in return.
Tell us how we did
Scan to review us on Google
go.yourshop.com/review-table
Scans per placement · last 4 weeks
/review-table
/review-counter
/review-receipt
A scan opens the review form. Whether a review gets posted stays with Google.
Where the review link comes from
Your Google Business Profile has an option for asking customers for reviews. It gives you a short share link that opens your review form. That link is the page your QR code will open.
Any QR generator can turn the link into a code, but a plain code bakes it into the printed pattern: you can't count scans or change it later. A tracked code holds a short link you own, which counts the scan and then forwards to the review form.
If you run more than one location, each has its own profile and review link, so give each location its own code. A code pointed at the wrong profile sends reviews to the wrong place.
Where to put the code
The best spot is wherever a customer has a spare moment right after the service. Put a short line next to the code, such as "Scan to review us on Google", so nobody has to guess what it does.
- Receipts and invoices, which the customer is holding as the service ends.
- A counter stand next to the card reader.
- Table tents, where people sit with their phones out. See the restaurant menu guide.
- Inserts in online orders, scanned when the box is opened. See QR codes for packaging.
- Leave-behind cards for trades and home services, handed over when the job is done.
Count scans by placement
Give each placement its own tracked link and QR code. They can all open the same review form; the dashboard keeps their scans apart, so after a few weeks you can see whether the receipt or the counter does more of the asking.
Each scan records the time, approximate country, region and city, device, operating system and browser. The time of day shows whether people scan while they wait or later at home.
| Link | Printed on | What its scans tell you |
|---|---|---|
go.yourshop.com/review-receipt | Receipts | Customers who scanned after paying |
go.yourshop.com/review-counter | Counter stand | Customers who scanned while waiting |
go.yourshop.com/review-table | Table tents | Diners who scanned at the table |
What the scan count can and can't tell you
A scan is a visit to the review form, not a review. Whether the person writes one, and what it says, stays with Google. To connect the two, compare a period's scans with the new reviews on your Business Profile over the same weeks.
Posting a review needs a Google account, so some people who scan stop at the sign-in screen. A gap between scans and reviews is normal.
Scans are not people either. One customer can scan twice, and some phone camera previews and apps load a link without anyone opening it. Read the count as a trend: one placement against another, this month against last.
Ask everyone, and offer nothing for it
Google's review policies prohibit two common tactics. One is offering something for a review: a discount, a free drink, a prize draw. The other is review gating: asking customers whether they were happy and sending only the happy ones to Google. Google can remove reviews collected either way.
So print the same code for every customer, keep the wording neutral, such as "Tell us how we did on Google", and don't put a "Were you happy?" page in front of the form. A tracked link forwards everyone who scans to the same form, with no question in between.
How to make a QR code for Google reviews
- 1In your Google Business Profile, open the option to ask customers for reviews and copy the review link.
- 2Create a tracked link with that review link as the destination: one link for each place you will print a code, named after the placement.
- 3Make the QR code from each link. Pick colours and a dot style, and add your logo if you like: codes with a logo are generated at High error correction, with the logo size capped, so phones can still read them.
- 4Scan the printed proof with an iPhone and an Android phone, and check the review form opens for the right location.
- 5After a few weeks, compare scans per placement with the new reviews on your profile.
What a review QR code does not do
- It can't tell you whether someone left a review, or what they wrote. That stays with Google.
- It can't tell you who scanned. A scan records the time, approximate location and device, never a name or identity.
- Free includes 3 saved QR codes. Testing more placements than that needs Starter (25 saved QR codes) or above.
- Scans count toward your monthly clicks: 1,500 clicks per month on Free.
Questions people ask
How do I make a QR code for Google reviews?
Copy the review link from your Google Business Profile, use it as the destination of a tracked link, and create the QR code from that link. A scan opens your review form and is counted on the way.
Can I make a Google review QR code for free?
Yes. The free QR code generator needs no account, but its codes are static: they can't be tracked or changed. A free Track Link account (Google or Microsoft sign-in, no credit card) gives you tracked codes you can re-point, 3 saved QR codes on Free.
Can I see who left a review after scanning?
No. Track Link records the scan, not what happens on Google afterwards, and never shows names or identities. Compare the dates of new reviews on your profile with your scan counts instead.
Can I offer a discount for leaving a review?
No. Google's review policies prohibit incentives for reviews, including discounts, free items and prize draws. Ask every customer the same way and offer nothing in return.
Can I send only happy customers to the review form?
No. Filtering customers by satisfaction before showing them the form is review gating, and Google's policies don't allow it. Send everyone who scans straight to the form.
What if my review link changes?
Change the tracked link's destination in your dashboard and the printed codes open the new link. Keep the slug the same: it is part of the address inside the printed code.
Will customers see anything before the review form?
On paid plans the code opens the form straight away. On Free, a QR code scanned at a normal pace also skips the short branded notice other free links show; it can appear only if one code is scanned extremely fast, as a fraud guard.
Do the codes stop working if I cancel?
No. Track Link never deletes or switches off a QR code because a trial ended, or because you downgraded or cancelled. The exception is a link that breaks our terms, such as one used for phishing.
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UTM parameters for QR codes
Tell print scans apart from web clicks in your analytics.
Make a review code you can count
Start free with 10 tracked links and click analytics, no credit card.
Create a trackable QR code