For Podcast
Track every podcast link, sponsor URL, and listener funnel
Podcast attribution is famously hard — listeners click links from show notes, email newsletters, social posts, and host-read sponsor reads. Track Link gives podcasters one dashboard that shows which episode, which sponsor read, and which platform drives the most clicks.
No credit card · 10 links + 1 custom domain free · Track any URL
Why podcast teams use Track Link
Real attribution for marketing channels podcast teams actually use.
Per-episode show-notes tracking
Each episode's show notes get unique Track Link short URLs for any external link. See which episodes drive most clicks to your call-to-action.
Sponsor-read attribution
Each sponsor gets a unique short URL (gtlk.link/sponsor-name). Track post-episode click traffic precisely; sponsors love the transparency.
Cross-platform comparison
Show notes appear on Apple, Spotify, Overcast, and your own site. Track Link reveals which platform drives most click-through — and which platform listeners actually use.
Geographic listener insights
Country and city breakdown per click reveals where your engaged listeners actually live — often very different from streaming-platform demographics which are device-locked.
Public stats for sponsors
Enable Public Stats on a sponsor's link and send them a live URL. They see real-time click count without needing a Track Link account.
Who this is for
- Independent podcasters tracking sponsor-read performance
- Podcast networks comparing episode CTA effectiveness across shows
- Branded podcasts measuring funnel from listen → click → product
- Interview podcasts tracking which guest episodes drive most engagement
- Limited-series podcasts measuring promo campaign cross-platform reach
Common questions
Can I really attribute podcast listens?▾
Listens are tracked by hosting platform (Megaphone, Buzzsprout, Transistor). Track Link doesn't track listens — it tracks the link clicks that come from show notes, sponsor URLs, and post-episode CTAs. Together you get listen counts + click attribution.
How do sponsors view click data?▾
Enable Public Stats on a sponsor's link, copy the shareable URL, send to the sponsor. They see live click count, geography, and device split — no Track Link account needed on their side. Great for proving CPC or CPA-based deals.
Should I use a custom domain for podcast links?▾
Branded short links (go.yourpodcast.com/sponsor) see 30-40% higher CTR than generic shorteners. Worth setting up — free on every Track Link plan, takes 2 minutes.
Can I track a Patreon or sponsor signup back to a specific episode?▾
Yes. Use a unique Track Link short URL per episode for the Patreon link. UTMs identify the episode in your Patreon analytics. Combined view: which episodes convert best.
Start tracking your podcast links
Free tier: 10 tracked links, 2,500 clicks/month, 1 custom domain. No credit card.
Get started free