HubSpot Marketing Hub has strong native link and CTA tracking, but its reporting is locked inside HubSpot's UI. Track Link short URLs inside HubSpot emails, landing pages, and social posts add a dedicated dashboard that exports cleanly — useful for cross-channel reporting that needs to leave HubSpot.
Free plan: 10 links, 2.5K clicks/month, full analytics. No credit card required.
Why combine them
HubSpot CTA reports show total clicks and conversion rate but the underlying click events aren't easily exportable. Track Link captures every click with timestamp, geo, device, and UTM in queryable form.
HubSpot Marketing Email auto-appends tracking parameters to all links. Track Link short URLs survive HubSpot's URL wrapping — both systems log the click independently.
HubSpot Workflows can include URLs in any task or notification. Track Link short URLs work as workflow-injected links, giving you click data on automation-triggered notifications.
HubSpot Forms can have hidden fields populated by URL parameters. Use Track Link short URLs with utm tags to pass attribution from email → landing page → form submission → contact record in HubSpot.
HubSpot Social publishing schedules posts across networks. Using Track Link short URLs per social platform (utm_source=facebook vs linkedin) gives more granular click data than HubSpot's social analytics alone.
Step by step
A practical workflow for combining Track Link click data with HubSpot.
HubSpot Marketing Email auto-adds utm_medium=email&utm_campaign=<campaign-id> if you've enabled UTM auto-add (Settings > Marketing > Email > UTM parameters). Either let HubSpot add medium/campaign and override only utm_source/utm_content via Track Link, OR disable HubSpot auto-UTMs and build them all through Track Link.
Use Track Link's builder with the destination URL. Set UTMs that match your HubSpot campaign naming. Copy the resulting short URL.
In HubSpot's drag-and-drop email module, highlight text or click a button, choose 'External URL', and paste your Track Link short URL. HubSpot wraps it for click tracking but the inner redirect still works.
Use HubSpot personalization tokens inside Track Link URLs: https://gettrack.link/abc123?utm_content={{ contact.hs_object_id }}. HubSpot replaces the token at send; Track Link logs the contact ID as utm_content.
When a contact clicks, HubSpot logs an Email Click event on their timeline AND Track Link logs a click row with utm_content=<contact_id>. Both timestamps should align within a second.
Need to build tagged URLs first? Use the UTM builder or the tracking link generator. Verify redirects with the redirect checker.
Use cases
Real situations where pairing Track Link with HubSpot pays off.
Pair Track Link's per-click attribution with HubSpot's company-level associations: trace a Track Link click on a one-to-one email back to a specific account in HubSpot for sales follow-up scoring.
HubSpot's multi-touch model considers many touchpoints. Track Link's clean UTM attribution per click feeds HubSpot's attribution model with cleaner source/medium/campaign labels than HubSpot's auto-tagging alone provides.
HubSpot Sequences send personalised emails from sales reps. Track Link short URLs in Sequence templates let you measure which reps' link clicks drive engagement vs which get ignored.
Frequently asked questions
Common questions about using Track Link alongside HubSpot.
Yes. All HubSpot tiers support custom URLs in their email and landing page editors. Track Link short URLs work identically whether you're on Free, Starter, Professional, or Enterprise.
Yes. Any URL you embed in a HubSpot CMS module (a page, blog post, custom module) accepts Track Link short URLs. UTMs survive through the click event.
HubSpot's tracking respects user consent based on the GDPR banner. Track Link operates at the redirect layer (clicks always happen) but only logs cookieable session data when no consent banner blocks it. For GDPR-strict deployments, this means click counts are still accurate but per-user attribution may be anonymous.
Create a free Track Link account, generate tracked URLs, and start feeding richer click data into your HubSpot workflows. No credit card, no setup fee, full analytics on the free plan.