URL Tracking Remover

Paste any link to see and remove the tracking parameters attached to it. Strip UTM tags, fbclid, gclid, and dozens more, then copy the clean, canonical URL. Free, no signup.

Everything runs in your browser — the URL you paste never leaves your device.

Try an example

Want to measure your own links instead of stripping parameters? That's exactly what a tracked link is for — add clean, first-party UTMs and see real clicks with the tracking link generator.

What are tracking parameters?

Tracking parameters are the extra bits tacked onto the end of a URL after a ? — key-value pairs like utm_source=newsletter or fbclid=IwAR1…. They don't change the page you land on; they carry information back to an analytics or advertising system about where a click came from.

There are two broad families of them, and this remover handles both:

UTM parameters (utm_*)

Campaign labels you add yourself — utm_source, utm_medium, utm_campaign, utm_term, utm_content. Marketers use them to see which channel or ad drove a visit. Google Analytics and most tools read them automatically.

Click IDs

Auto-appended identifiers from ad and email platforms — fbclid (Facebook/Meta), gclid & gclsrc (Google Ads), msclkid (Microsoft Ads), ttclid (TikTok), twclid (X/Twitter), yclid (Yandex), igshid (Instagram), mc_eid & mc_cid (Mailchimp), and more. These match a single click back to a specific ad or recipient.

Referral & session tags

Softer signals like ref, ref_src, referrer, cid, and epik that note how you arrived. Harmless on their own, but noisy in a URL you're about to share.

Why remove tracking from a URL?

A tracked link works fine — but it's long, noisy, and carries context that isn't yours to pass along. Here's when a link tracking remover earns its keep:

Cleaner sharing

A short, readable URL looks more trustworthy in a message, doc, or post — and it won't misattribute your friend's click to a campaign that isn't theirs.

See what's tracking you

The removed-parameters list shows exactly which identifiers were riding along, so you understand what a link would have reported before you clicked or forwarded it.

Get the canonical URL

Bookmarks, citations, and price comparisons are cleaner when every copy of a page URL is identical — no stray campaign tags creating duplicates.

Trim personal identifiers

Some click IDs tie a visit to a specific ad impression or email address. Stripping them before you re-share keeps that context out of the link.

Which parameters this remover strips

Anything beginning with utm_ is removed (case-insensitive), plus this curated list of platform click IDs and referral tags. Everything else — real, functional query parameters — is kept exactly as it was.

utm_*fbclidgclidgclsrcdclidmsclkidmc_eidmc_cid_hsenc_hsmihsCtaTrackingigshidig_ridtwclidyclidvero_idwickedidoly_anon_idoly_enc_ids_cidcidrefref_srcref_urlreferrerepikrb_clickidttclidli_fat_id

Private by design

This URL tracker remover does all of its work in your browser. When you paste a link, it's parsed with the browser's built-in URL engine, the tracking keys are filtered out, and the clean result is rebuilt on the spot. Nothing is uploaded, logged, or stored — there's no account and no history. Close the tab and the URL is gone.

That makes it safe to clean sensitive links — a password-reset URL, an unsubscribe link, or a personalized email link — without worrying that the address is sitting on someone's server.

When you actually want tracking

Removing tracking is the right move for links other people made. But if the goal is to measure your own campaigns, stripping parameters is the wrong direction — you want clean, intentional tracking, not none.

Good tracking is first-party and transparent: you add UTM tags you chose, on links you own, and you see the results in your own dashboard. That's the opposite of an ad network quietly bolting an identifier onto a URL you never saw. If that's what you're after:

  • Build a properly labelled campaign URL with the UTM Builder.
  • Turn any destination into a short, measurable link with the tracking link generator and get real clicks, geography, and device data.
  • Not sure where a link leads before you clean it? Reveal the destination first with the URL Expander.

Frequently asked questions

What does this URL tracking remover do?

Paste any link and the tool parses it in your browser, strips out known tracking parameters — every UTM tag plus click IDs like fbclid, gclid, and msclkid — and hands you back a clean URL. It also lists exactly which parameters were removed, so you can see what was tracking you before you share the link.

Which tracking parameters does it remove?

It removes everything that starts with utm_ (utm_source, utm_medium, utm_campaign, utm_term, utm_content and any custom utm_* value), plus a curated list of platform click IDs and referral tags: fbclid, gclid, gclsrc, dclid, msclkid, mc_eid, mc_cid, _hsenc, _hsmi, hsCtaTracking, igshid, ig_rid, twclid, yclid, vero_id, wickedid, oly_anon_id, oly_enc_id, s_cid, cid, ref, ref_src, ref_url, referrer, epik, rb_clickid, ttclid, and li_fat_id.

Is the UTM remover free and does it need a signup?

It's completely free and there's no signup. Everything happens client-side in your browser using the standard URL parser, so the link you paste never touches a server. Clean a link, copy it, and you're done.

Does removing tracking parameters break the link?

In almost every case, no. UTM tags and click IDs are analytics metadata — the destination page ignores them for rendering content. Removing them gives you the canonical page URL. The rare exception is a link that uses a query parameter for actual functionality (like a product ID or a page number); this tool only strips known tracking keys and leaves everything else untouched, so functional parameters stay in place.

Why would I want to remove tracking from a URL?

Cleaner sharing is the big one — a short, readable link looks more trustworthy and won't accidentally attribute a friend's visit to someone else's campaign. Removing tracking also strips personal identifiers (some click IDs tie a visit back to a specific ad impression or email recipient), and it gives you a canonical URL that's easier to bookmark, cite, or compare.

What's the difference between a UTM tag and a click ID like fbclid?

UTM tags (utm_source, utm_medium, utm_campaign, etc.) are parameters you add yourself to label a campaign in your analytics. Click IDs like fbclid (Facebook), gclid (Google Ads), msclkid (Microsoft Ads), and ttclid (TikTok) are appended automatically by ad platforms to match a click back to a specific ad and viewer. This tool removes both kinds.

Can I remove tracking from a shortened link like bit.ly?

Not directly — a short link hides its parameters until it redirects. Expand it first with the URL Expander to reveal the real destination, then paste that expanded URL here to strip its tracking. The two tools pair well for exactly this.

Is removing tracking parameters the same as blocking tracking?

No. Cleaning a URL removes the tracking data attached to that one link before you share or open it. It doesn't block cookies, fingerprinting, or server-side analytics on the destination site — for that you'd use browser privacy settings or an extension. Think of this as tidying the link, not a privacy shield.

If tracking is bad, why does Track Link sell it?

Tracking isn't bad — sloppy, invisible tracking is. There's a big difference between an ad network quietly appending an identifier to a link you didn't make and you adding clean, first-party UTMs to your own campaign so you can measure what works. This tool helps you clean links you receive; the tracking link generator helps you measure links you own. Both are about being intentional with URLs.

Does the tool store or log the URLs I clean?

No. The parsing runs entirely in your browser, so there's nothing to store — no account, no history, no server round-trip. Refresh the page and the URL is gone.

Track links you own, cleanly

When you do want the data, Track Link gives you short, first-party links with real-time click analytics, geography, and device breakdowns — free to start.

Start tracking for free